When you think podcast trailer…think movie trailer. It’s a short segment of audio to grab the attention of your listener and encourage them to subscribe and download future episodes. They’re an effective tool to put out to social media to tease the show. You can release it to iTunes and begin building your subscriber base before the show officially launches. Trailers can be created by using outtakes or highlight a special guest with an audio clip from a future episode. You can build a montage of clips to give a sample of what the real show will sound like to create curiosity. Do you have to have one? Well…how many movies have you gone to see because you saw the trailer? Exactly.