Rewrite Your Money Story with April Caldwell

We’re not taught about money. Whether male or female, where we’re not taught in school. We’re usually not taught at home so we don’t have a foundation on which to really play some competence. 

What we’re getting taught about money is what we’re told and what we’re shown usually by our parents. We either do what our parents did, which could be good or bad, or we did the exact opposite.

Did you know 90 percent of women have a fear that they’re going to end up homeless and be a bag lady? The time is now to change women’s perception around money and the idea of shame.

We can actually save too much. This can happen when we’re saving or we’re not spending and the reason is coming from a place of fear or scarcity or that we don’t feel secure.

We’ve got to figure out what our triggers are, what is that story that we’re telling ourselves around money and change that, because just getting out of debt or figure out a budget isn’t enough. That’s why athletes go bankrupt. That’s why millionaire winners lose all their money. And that’s why the average American racks up all their debt, pays it off, and then racks it back up again is because we’re only treating the symptoms. We’re not treating the issue, which is our mindset in this story we tell ourselves.

Go out and try and find the best way to educate and inform yourself about money.


What I find is, we really like to avoid looking at our money. It’s there’s shame around it. There’s guilt. We are brilliant, smart women that have 15 million other things that we need to do. So looking at our numbers kind of as the last thing that we want to do. So what I encourage someone to do is sit down at the end of the day without distractions. Have a glass of wine or three. And then really think about what was a really tough money experience that you went through and just write it all out. Write down all the details. No. Why did you go through this? What did you learn from it and what can you do differently? And I think by just facing some of these things a little bit at a time, you’ll start to release that guilt and shame around these different money experiences.

You need to really look at who you’re taking money advice from. Like dating advice. You’re not going to ask for dating advice from your friend that’s been divorced seven times and has a string of first dates. So just like with your money, you don’t want to ask somebody that you know is living paycheck to paycheck, drowning in debt and doesn’t know how they’re going to pay their next bill.

Note to Self: Forgive yourself for you money mistakes. The shame is not serving you. 

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