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All posts of Holly Depfyffer

Building an Audio Brand is the New Black. 

Building an Audio Brand is the New Black.  Why there’s a growing interest among  ad agencies   Social media is a powerful machine that converts consumers into brand patrons. However, Super Listeners 2021 by Edison Research reveals more than half of its survey participants (56%) report that their purchase intent for a product is higher, […]

7 Reasons Why Marketers Can’t Get Enough of Branded Podcasts

7 Reasons Why Marketers Can’t Get Enough of Branded Podcasts   Marketers are ninjas of the digital space. Their main mission is to stay on top of trends, while seeking innovations to remain relevant. Social media is still the top-of-mind platform for most, but surveys suggest that marketers, especially ad agencies, have growing interest in […]

5 Reasons Why Agencies Should Offer Podcast Production Services

5 Reasons Why Agencies Should Offer Podcast Production Services What’s in it for them?  The rise of podcasting has elevated the focus on the importance of building an audio brand. The rapid growth of listener consumption across multiple platforms takes podcasting as a marketing strategy from a “nice to have” strategy to a “need to […]

4 Major Challenges Agencies Face When Offering Podcast Production Services 

4 Major Challenges Agencies Face When Offering Podcast Production Services  …and how to overcome them   Agencies expanding their current service offerings to include podcast production often find themselves stuck and confused, and that can be frustrating. There is always a race to keep up with your competitors while balancing the timing of expanding services […]
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