In this episode, we chat with Traci DeForge who has over three decades of expertise in Broadcast Media, Executive Management, and Fortune 500 Business Consulting. Traci DeForge is the founder of Produce Your Podcast, a premier podcast consulting and production agency that incorporates podcasting into the digital marketing strategy of B2B and B2C companies.
With a diverse career spanning startups to Fortune 500 giants like Google and Hilton, she’s renowned for business development insights that drive innovation. As CEO of Ladies Who Launch, Traci pioneered the Franchise Media Model, supporting women-owned businesses.
An international podcast expert and speaker, she created the Podcast Management Academy, the industry’s only Podcast Management Certification Program and co-founded the Podcast Professionals Association.
Traci hosts the ”Growth Accelerator Podcast”, “Journey to There” and co-hosts the popular “Ask Brien Radio Show” in Los Angeles. Recognized by ABC, NBC, CNN, CTV, and American Express Open, Traci is a proud member of the Rolling Stone Culture Council where she leads the Podcast Member Program.
We interviewed her about utilizing podcasts to enhance a practice’s brand and engagement with their patient community, strategies to use in podcasts to generate new patient leads and improve appointment booking rates, and much more.