{"id":17422,"date":"2023-07-31T03:31:17","date_gmt":"2023-07-31T03:31:17","guid":{"rendered":"https:\/\/produceyourpodcast.com\/?p=17422"},"modified":"2023-08-22T02:28:05","modified_gmt":"2023-08-22T02:28:05","slug":"how-branded-podcasts-are-helping-businesses-grow","status":"publish","type":"post","link":"https:\/\/produceyourpodcast.com\/how-branded-podcasts-are-helping-businesses-grow\/","title":{"rendered":"How Branded Podcasts are Helping Businesses Grow"},"content":{"rendered":"
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Social media is a powerful machine that converts consumers into brand patrons. <\/span>Super Listeners 2021<\/span><\/a> by Edison Research reveals 56% of its survey participants report that their purchase intent for a product is higher, compared to other channels, when hearing ads during a podcast \u2013 in fact, a <\/span>64% higher purchase intent<\/span><\/i>.<\/span><\/p>\n <\/p>\n The research also discovered that 51% of the participants are more attentive to ads on podcasts compared to other media, while 86% claim to remember encountering an ad.\u00a0<\/span><\/p>\n <\/p>\n These numbers are enough to entice many businesses into integrating podcasting into their marketing plans. So, what do you need to know in order to launch and grow a successful podcast for your business?<\/span><\/p>\n \u00a0<\/span><\/p>\n <\/p>\n A branded podcast is essentially a tool that brands and companies use to carry out their brand mission, while subtly referencing products and services for promotion. The ultimate goal of any branded podcast is to grow the business, which includes strengthening the brand narrative and messaging.<\/span><\/p>\n <\/p>\n Topics discussed on a branded podcast are relevant to the industry associated with the brand. These topics give the listeners valuable content without hyping up the brand in a \u201csalesy\u201d way. They also provide a platform to position the host, who is often the owner or CEO of the business, as an expert in their field.\u00a0<\/span><\/p>\n \u00a0<\/span><\/p>\n <\/p>\n Everything about branded podcasts are resourceful and efficient, but the key to truly generating an ROI from them starts with understanding the potential benefits – that way, businesses can create a clear plan to meet those goals. Consider the following:<\/span><\/p>\n <\/p>\nWhat is a Branded Podcast?<\/b><\/h3>\n
Opportunities in Branded Podcasts\u00a0<\/b><\/h3>\n