{"id":17435,"date":"2023-07-31T03:48:04","date_gmt":"2023-07-31T03:48:04","guid":{"rendered":"https:\/\/produceyourpodcast.com\/?p=17435"},"modified":"2023-08-22T02:26:14","modified_gmt":"2023-08-22T02:26:14","slug":"how-to-generate-more-audience-feedback-in-your-podcast","status":"publish","type":"post","link":"https:\/\/produceyourpodcast.com\/how-to-generate-more-audience-feedback-in-your-podcast\/","title":{"rendered":"How to Generate More Audience Feedback In Your Podcast"},"content":{"rendered":"

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How to Generate More Audience Feedback In Your Podcast
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The business landscape right now is hyper-competitive, and driving engagement from your podcast audience is your best bet to create more visibility, lead generation and sales opportunities.<\/span><\/p>\n

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The good news is that podcasting is one of the most active media channels, and has some of the highest rates of engagement, clicks, and action compared to other marketing tools.<\/span><\/p>\n

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If your audience has felt a bit quiet, or you aren\u2019t generating the engagement you\u2019d like, read on for considerations about how to change this dynamic with your listeners!<\/span><\/p>\n

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Consideration #1: Lead with Low Commitment Action Requests<\/b><\/h3>\n

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When in doubt, remember: the easier, the better. If you are promoting any type of free resource within your podcast, make sure it is short, sweet and to the point \u2013 address ONE pain point of your audience with that resource.<\/span><\/p>\n

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Gone are the days of the 30-page e-book chock full of information about a variety of topics. Checklists, step-by-step guides, and \u201csteal my _______” resources are reigning supreme. And for good reason: attention spans are shorter and audiences are paying closer attention to what <\/span>actually<\/span><\/i> creates value for them.<\/span><\/p>\n

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It might take them all of 5 minutes to read your resource once they\u2019ve opted in, but it\u2019s a low commitment and low risk thing for them to invest their time in. Your goal is to quickly solve a pain point to gain trust, <\/span>then <\/span><\/i>continue to build the relationship from there.<\/span><\/p>\n

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Another factor in this conversation is your call-to-action (CTA) asking your listeners to download your free resource. Oftentimes, a larger or longer resource makes it harder for the host to articulate what exactly the resource is, and the audience doesn\u2019t have enough clarity on what it is in order to want to opt in.<\/span><\/p>\n

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Consideration #2: Going Big Not Working? Go Small<\/b><\/h3>\n

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More than ever before, people like to have a personal relationship and connection with their favorite brands. This is an EXCELLENT job for your sales\/business development team member to help with.<\/span><\/p>\n

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Sometimes, asking for something in \u201c1:many\u201d settings (inside your episodes, in your email newsletter, etc.) just doesn\u2019t work for some audiences. They may have short attention spans, aren\u2019t very engaged in online marketing or social media, etc.\u00a0<\/span><\/p>\n

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When that happens, pivot and test a 1:1 approach.\u00a0<\/span><\/p>\n

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This could look like:<\/span><\/p>\n

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