How to Generate & Nurture Leads With Your Podcast

Want to use your podcast as more than just content? In this solo episode of the Growth Accelerator Podcast, host Traci DeForge shares actionable strategies for using your show as a podcast lead generation tool that feeds directly into your marketing funnel.

Drawing from real client examples and her own success at Produce Your Podcast, Traci breaks down how to optimize every episode to generate, nurture, and convert leads. You’ll learn how to align your podcast with email marketing, live events, and webinars for maximum engagement, plus how to build audience trust with evergreen podcast content and consistent branding.

 

What You’ll Learn:

• How to build a podcast lead generation system from top to bottom
• Why connecting your podcast to email marketing and webinars boosts lead conversion
• Real strategies for using evergreen podcast content to build long-term engagement
• When and how to scale with a podcast production agency
• How to integrate your podcast into your overall marketing funnel
• Ways to use podcast for entrepreneurs as a growth and visibility tool

 

Is your podcast generating the leads you want? Let’s fix that. Book a strategy session with our team at produceyourpodcast.com and start building a marketing funnel that works.

 

KEY TIMESTAMPS:

• (01:00) Why Your Podcast Must Reflect Your Brand Voice
• (01:54) Where Podcast Lead Generation Fails Most Business Owners
• (02:42) Using Podcast Content to Support Webinars and Events
• (03:54) Cross-Promotion: Introducing Podcasts to Webinar Audiences
• (05:12) Nurturing Leads with Podcast Content Between Touchpoints
• (06:00) Top of Funnel Tactics: Repurposing into Shorts, Blogs, Opt-Ins
• (06:42) Mid-Funnel Strategies: Pre-Consultation Content & Testimonials
• (08:00) Real Example: How Podcast Clips Closed a New Client
• (09:00) Podcast Integration in Client Onboarding and Support
• (10:00) Foundational Pillars for New Podcast Launches
• (11:36) Consistency, Branding, and Audience Trust
• (12:06) Paid and Organic Growth Tips for Podcasters

 

KEY TAKEAWAYS:

• Build a Full Podcast Marketing Funnel
  Lead generation starts with your podcast at the top of your marketing funnel. Traci explains how to repurpose episodes into blogs, opt-ins, reels, and client resources, making your podcast the center of your business growth strategy.
• Evergreen Podcast Content Equals Trust
  Great evergreen podcast content builds trust, educates leads, and nurtures them over time. Your podcast becomes a relationship builder that shortens the sales cycle and increases conversions.
• Connect Webinars, Emails & Podcasts
  Stop treating your podcast as a standalone asset. By connecting it to your webinar strategy and email list, you’ll capture and retain more leads, using your podcast for entrepreneurs as a trust amplifier.
• DIY to Pro: When to Scale
  Traci shares when it’s time to bring in a podcast production agency. Quality production, clear branding, and professional sound are critical for credibility and long-term podcast lead generation success.

 

RESOURCE LINKS

• Producer Podcast: produceyourpodcast.com DIY podcasting tips, monetization strategies, and branding services

 

GUEST MENTIONS:

Mathew Passy, Host of Podcasting Tech