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BC: Podcast entrepreneur reveals top audio strategy tips

BC: Podcast entrepreneur reveals top audio strategy tip

Podcasts can be a key part of a business’s marketing strategy but there are a few key things to consider before jumping on the bandwagon, says entrepreneur Traci Long DeForge.

 

With a background in broadcasting and business consulting, DeForge started her production business Produce your Podcast after realizing the potential of the medium in 2015.

 

Working with everyone from early stage start-ups to Fortune 500 companies, including Google and British Airways, US-based DeForge also hosts her own podcast, Journey to There.

 

She believes podcasts can be incredibly effective if set up in the right way but there are a few things that must be established beforehand.

BC