Podcasts can be a key part of a business’s marketing strategy but there are a few key things to consider before jumping on the bandwagon, says entrepreneur Traci Long DeForge.
With a background in broadcasting and business consulting, DeForge started her production business Produce your Podcast after realizing the potential of the medium in 2015.
Working with everyone from early stage start-ups to Fortune 500 companies, including Google and British Airways, US-based DeForge also hosts her own podcast, Journey to There.
She believes podcasts can be incredibly effective if set up in the right way but there are a few things that must be established beforehand.