Book Marketing Mentors with Susan Friedmann
How can you monetize your podcast, even with a small audience?
In this episode, I interview podcast expert and consultant Traci DeForge. With over 30 years of experience in broadcast media and business development, Traci is the founder of Produce Your Podcast and the creator of the Podcast Management Academy.
Discover practical, step-by-step strategies for monetizing your podcast—no matter the size of your audience. Whether you’re just starting or have a niche show, Traci DeForge’s expert advice will help you unlock new revenue streams and grow your podcast successfully!
Key Takeaways:
- Niche Audiences are Powerful: You don’t need a massive following to attract sponsors. Smaller, engaged audiences offer higher value for niche brands.
- Sponsor Strategically: Start with local brands or partners you already know.
- Leverage Your Own Products: Use your podcast to promote your own services, books, or products.
- Create Sponsorable Segments: Develop special show segments or repurpose content to attract specific sponsors.
- Break the Myths About Downloads: Focus on the quality of your audience and create custom sponsorship opportunities.
