Forbes – 7 Innovative Ways To Monetize Your Podcast
September 30th is National Podcast Day, and while it feels like a real stretch as a landmark day, it is still a good excuse to “raise awareness” about the importance podcasting can have for your business and how you can monetize those efforts. To explore these topics, I reached out to Traci Long DeForge, a podcast expert with a 25-year career helping both startups and Fortune 500 companies (including Google, Hilton, Weight Watchers International, Microsoft and British Airways). Here is what she shared:
“Podcasts offer a platform to build brands by communicating messages in alignment with individual business philosophies,” DeForge begins. “They can change the conversation happening in a specific industry by positioning the host as an expert. Guests provide additional professional perspectives.” DeForge then advocates for podcasting for three reasons:
