Leverage Your Podcast with Lyndsay Phillips
Growing your business through podcasting doesn’t mean choosing between hosting or guesting. It’s not either/or — it’s both/and. When you use them strategically, they can fuel each other — boosting visibility, growing your audience, and converting more leads.
Traci DeForge of Produce Your Podcast is a great example. She owns a podcast production company, and started using guesting to grow her business (and podcast) and this episode she shares why and how. When used in tandem they can make a killer visibility and authority booster AND be the perfect way to create content to amplify your message and get leads and clients.
- Discover why podcast guesting can be a game-changing audience growth strategy
- The secret to repurposing content without exhausting your creative energy
- How guesting on other shows can actually help you grow your own podcast
- How a client, with this one tweak in podcast targeting, increased book sales
- Tips on how to get more leads and ROI from your podcast guest appearances
- A practical method for keeping content flowing during your busiest seasons
