The Weekly Briefing By Broadcast Dialogue
LISTEN: Traci DeForge, founder of Produce Your Podcast and co‑founder of the Podcast Professionals Association, is on the Sound Off Podcast. She unpacks her journey from radio prodigy to podcast entrepreneur, sharing how rapid consolidation in radio, a burnout moment in 2004, and a leap into business strategy led her to launch a podcast in 2016 that grew into a full‑service production agency. With an audio-first mindset, DeForge also discusses monetization through host‑led promotions, the value of guest appearances for visibility, and the legitimacy of archiving a show when its purpose has run its course.
