Branded podcasts, ie. podcasts that are connected to a business, brand or mission, are highly effective for sponsoring brands. Even with a niche or “small” audience, branded podcast listeners show higher engagement, purchase intent, and trust than other types of audiences.
However, any successful monetization plan needs an actual strategy.
The biggest pitfalls we see when branded podcast hosts begin working on securing sponsorships include:
However, when you learn, understand and implement a proven strategy you now have the option to create sponsorship revenue as you choose. And THAT is powerful.
Most business owners who are podcast hosts would agree: you enjoy doing the things that light you up and bring in revenue. Let’s make sponsorships clear, actionable and effective.