While your podcast is one of your platforms to reach audiences, your website is also an important part of the marketing mix. And when you don’t have other aspects of your brand, or you want your podcast to stand apart from other aspects of your entrepreneurial activities so have a different website, then you need to make sure your podcast website stands out from the crowd.
In this article, we look at how you can make your podcast website design the best for attracting and retaining audiences.
Mobile Ready
Nearly six out of 10 of your visitors are going to be using a mobile device. This might be higher for brands that are promoting a podcast and listeners are using their devices to download or access the latest episodes while on the move.
Therefore, you want to make sure that your website has been designed for the mobile user. While many website designers focus on the desktop version, the mobile version is probably more important. Therefore, consider the order of elements, images, text, and other parts of the website. Switch between the desktop designer and the mobile device to see how small changes affect the appearance of the website on a mobile device.
In addition, you want to make sure that your website loads fast on a mobile device.
Website Speed
Loading times for your podcast website are critical. With a podcast to promote, you might have numerous elements such as video, audio, and images on your website. Optimizing these for speed is critical, and so is optimizing codings like HTML, CSS, and JavaScript.
For videos and podcasts, it is best that you use another server to render these elements, such as YouTube and Vimeo. These send the data to the website as they need, not sit on the server having to be downloaded every time that a person wants to view a page.
Be sure that you’re checking website speeds with the free resources online. Desktop loading times should be under four seconds, but preferably 2 seconds. The average website loads in about 15 seconds, but experts state that loading should be less than three seconds.
Try to also use the next generation of image formats to help speed up the website.
Reduce Elements on a Page
Most websites try to squeeze a lot into a page. But that doesn’t always help. Research has shown that the probability of conversion will drop by 95% if the number of elements on the page increases from 400 to 6000.
Therefore, you need to reduce these elements on your website pages. That might mean that you have more pages and less on those pages. Or you can be more particular about what you have on those pages. Each element should have meaning.
Above the Fold Elements
When people access your website you have a few seconds to impress them. And this is what is known as the above-the-fold. If you get it right, you can get more engagement, and time on your website with the user. And this can lead to conversions and them listening to your podcast.
One of the biggest issues that website owners have, especially if they have memory-heavy elements like podcasts and videos, is to have a large header that has little value. You’re better off having a smaller header and ensuring that your header loads quickly.
You can use processes such as lazy loading to help you reduce the strain on the loading to improve your website loading time.
Another factor to consider is that you have as much of the important information on the left-hand side of the screen and the top. This is where the majority of the attention of the reader is focused.
Think About Conversions
When it comes to your website users taking action, be sure that you’re giving them a reason to take action. You need to look at every aspect of the website’s conversion elements from the color of the button, to the text that you’re using. Some colors and text will be more effective for certain audiences, so do your research.
Also, think about location. A call-to-action button should be at the top of your page, above the fold.
FAQs: Best Podcast Website Design Tips for Your Show
Do you need a podcast website for your show?
While it isn’t essential, using a podcast website allows you to target more important keywords and build audiences through email subscriptions and other techniques that can improve your long-term growth.
What is the best website platform for a podcast?
There are numerous platforms that you can use. You will want to have one that is easy to use and optimized for podcast streaming.
How often should you update a website?
A website needs to be updated frequently to get the best results. You can use a blog, or landing page, or just have lots of great podcast episodes being uploaded.
Final Word: Best Podcast Website Design Tips for Your Show
Your website is a way to connect with audiences. You can use it to promote your episodes over the long term and generate interest in older or newest episodes. Above are some of the tips that you will need when it comes to building a professional and converting website. Most of these are about the design, layout, and construction of the website.
These aren’t the only tips that you will need. Good podcast SEO can help you build traffic to your website and it can also help you reach a wider audience. You will also need to use social media and email marketing to build long-term traffic and generate more interest in your published episodes.
Produce Your Podcast is a full-service podcast production, editing, and marketing agency specializing in helping brands launch, grow, and monetize successful podcasts that impact their bottom line. With 30+ years of experience in broadcasting and business development brought to every project we work on, our team of experts is a reliable partner to help you achieve your goals with your show.
Click here to schedule a conversation with our team today and let’s bring your show to life!
