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Building an Audio Brand is the New Black. 

Building an Audio Brand is the New Black.  Why there’s a growing interest among  ad agencies   Social media is a powerful machine that converts consumers into brand patrons. However, Super Listeners 2021 by Edison Research reveals more than half of its survey participants (56%) report that their purchase intent for a product is higher, […]

7 Reasons Why Marketers Can’t Get Enough of Branded Podcasts

7 Reasons Why Marketers Can’t Get Enough of Branded Podcasts   Marketers are ninjas of the digital space. Their main mission is to stay on top of trends, while seeking innovations to remain relevant. Social media is still the top-of-mind platform for most, but surveys suggest that marketers, especially ad agencies, have growing interest in […]

5 Reasons Why Agencies Should Offer Podcast Production Services

5 Reasons Why Agencies Should Offer Podcast Production Services What’s in it for them?  The rise of podcasting has elevated the focus on the importance of building an audio brand. The rapid growth of listener consumption across multiple platforms takes podcasting as a marketing strategy from a “nice to have” strategy to a “need to […]

4 Major Challenges Agencies Face When Offering Podcast Production Services 

4 Major Challenges Agencies Face When Offering Podcast Production Services  …and how to overcome them   Agencies expanding their current service offerings to include podcast production often find themselves stuck and confused, and that can be frustrating. There is always a race to keep up with your competitors while balancing the timing of expanding services […]

12 Ways to Make Your Podcast Stand Out

12 Ways to Make Your Podcast Stand Out     Invest in the best quality audio. I know, you’ve heard this one before but it bears repeating. Don’t overlook, justify or underestimate the importance of quality audio production. Services like Fiverr, Steve Stewart Podcast Productions and Produce Your Podcast can support you with making sure you have the best sounding podcast your […]

3 Ways to Up Level Your Podcast

3 Ways to Up Level Your Podcast Do you remember when you launched your podcast? You may have felt overwhelmed with the details to focus on to get it live. Fast forward to today. Your podcast is rocking along. You feel like you know so much more now than you did before you released your […]

Pod Smarter, Not Harder: How To Avoid Stress in Podcasting

Pod Smarter, Not Harder: How To Avoid Stress in Podcasting Podcasting is no joke. Inviting guests, coming up with new content, engaging with listeners while consistently releasing new episodes can take a toll on you, especially on your mental health. But should it always be this way? No. When it gets overwhelming, always go back […]

Format Your Podcast to Reach Your Target Audience

Format Your Podcast to Reach Your Target Audience “The theater of the mind” is how radio performers conjure vivid imagery in their audiences’ minds through sound. The beautiful thing about any podcast format is that you are creating images, and you’re creating visuals in people’s minds. Pure theater of the mind and audio storytelling will […]

How do I know when it is time to outsource podcast production?

How do I know when it is time to outsource podcast production? Launching and sustaining a podcast takes planning, equipment, visual and audio branding, production and distribution. This list doesn’t include monetization and audience development which can come with their own set of challenges. Podcasting can feel like its own full time job. And if […]
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