Branded podcasts should be part of any long-term marketing plan where you actively engage with an audience. They’re produced, delivered, and marketed so the content portrays your company's values, experience, and skills. But how much of an impact can branded podcasts have on your business?...
Podcast clips are small sections of audio or video recorded from your podcast selected to advertise your podcast. There should be a section of your show that will entice new listeners to listen to your show and retain established listeners. When you work with Produce Your...
Starting a podcast can be a daunting prospect. You need to figure out a lot of aspects, such as your niche, guests, what the first episodes will be about, and what type of podcast you want. Then decide on recording, equipment, marketing, and production. All...
One of the most asked questions about podcast production is how long podcasts should be. And there is no definitive answer to this. There are some very successful podcasts where episodes can be longer than two hours. However, some short podcast episodes can engage the...
When planning good podcast episode ideas for your new show, you need to consider your style, niche, and the aim of your podcast. If your podcast is part of your established business, you should find it relatively easy to come up with good first podcast...
Listening to a weekly podcast can be a great way to regularly enjoy learning about a topic you’re interested in or trying to learn more about. You might want to touch in regularly with advice on an aspect of life you are an expert on,...
A clearly defined set of goals for your podcast is essential to its success. This is an exciting time to join the world of podcasting, but before you rush straight into podcasting, plan carefully before you get your exciting new show off the ground! Having a...
A local podcast can be a successful format for podcast hosts. Approach your podcast planning in the same professional way as you would for any podcast, even if you only plan to reach a small local market. A local podcast can be rewarding; you can...
