One of the most powerful parts of any audit is the discoverability review.
The most common mistakes we see that decrease a business owner’s podcast’s ability to grow and deliver results.
Business podcasting is huge. There are lots of times when listeners tune into their favorite podcasts, whether they’re live podcasts or downloaded and listened to on a commute. However, because they
For businesses in the finance sector, getting your brand seen is imperative, and there are many ways to market your brand. In this article, we share the 10 Best Finance Podcasts that work with us here
Podcast intro music is more than just background noise. It’s a powerful tool that sets the tone for your show, establishes your brand identity, and hooks your listeners from the very first second. W
TL;DR For a business, the most important Q4 milestone is the decision to launch a podcast, not the publish date: a show approved during annual planning gets a goal, a budget, and an owner. Most business podcasts are best approved in Q4 and launched in...
TL;DR Podcast monetization for a business show runs on three methods: sponsorships (outside brands pay to reach your audience), funnels (the show moves your audience toward your own sales process), and owned offers (your audience pays you directly). US podcast advertising revenue grew 17.6% in...
TL;DR This guide outlines a four-week framework for turning one podcast episode into a blog post, short-form video clips, LinkedIn posts, and an email newsletter. B2B teams are increasingly repurposing episodes for AI search visibility, not just social reach, as transcripts and clips get pulled...
Every polished episode you hear started long before anyone pressed record, and it usually keeps getting worked on long after the recording ends. Most of that effort belongs to one role: the podcast producer. The title gets used loosely across the industry, so it is...
TL;DR A structured 90-60-30 day timeline turns a podcast launch from a rushed scramble into a professional, repeatable rollout. The 90-day mark is for strategy and positioning, the 60-day mark is for production and systems, and the 30-day mark is for marketing and momentum. Nearly...
TL;DR Downloads became podcasting's standard metric in 2016, when the IAB first published industry-wide measurement guidelines. A decade later, that number still describes how many files were requested, not whether a show is reaching the right people or moving business results. The KPIs that matter...
There are over two million active podcasts. A fraction of them are genuinely great. And within B2B podcasting specifically, the gap between shows that build real business value and shows that quietly stall is wide and largely predictable. The difference isn't the budget. It isn't production...
Most B2B marketing channels are built for volume: reach as many people as possible, as cheaply as possible, and let conversion rates do the rest. Podcasting works differently. It reaches fewer people per touchpoint, but it earns something those channels rarely do: sustained, voluntary attention...
