Business podcasting can be a relatively competitive niche. There are many new and emerging business podcasts and getting noticed can be challenging. Therefore, you want to ensure you get the most from your episode time. In this article, we look at some of the top tips that will help you build a better podcast.
Invest in High-Quality Equipment and Software
When you know that you want to host a business podcast, you need to ensure that you’re publishing content that is of the best quality. Therefore, you need to record in a podcast studio that has been set up correctly, which can quite easily be in your home. It should be free from distractions and limited in background noise. In addition, you should not have any echoes or elements that might distort your voice.
And then you need to invest in the best equipment and software.
The better the quality of your equipment, the higher the quality of your episodes, which will attract a greater audience. With Produce Your Podcast, our experts utilize their experience and expertise to ensure your equipment is fit for purpose.
The process begins with a consultation with an audio engineer. They’ll connect with you using the equipment you expect to use for your podcast recording. They will test numerous elements, including the quality of the recording and also the internet speed. Testing will look at the output to help you know you are producing a high-quality show.
From the diagnostic tests, the engineer will create a recommendations report that will suggest changes and new additions to your setup. Some reports only recommend upgrades, though you may get some elements that require brand-new equipment. For any new equipment required the team will help you source and send it directly to your recording studio. A launch specialist will track the shipment to ensure that it arrives promptly.
Once you’ve received the shipment, the audio engineer will arrange another consultation with you who will advise you on the setup. They will then test the equipment to ensure that you’re ready to start recording your episodes.
Budgeting
Budgeting is a key aspect of any business model. There are two things that you should budget for when it comes to your podcast production process: your time and money.
Money is a relatively simple budgeting requirement. You need to assess how much you want to spend on several aspects of podcast production, such as what you’re going to spend on advertising, production, and more. Budgeting might need to be split into what platforms you’ll promote and the cost.
Remember to carefully consider how much you need to spend to promote your podcast, and what you need to earn a good income. Spending too much means that you can quickly lose out of steam and stop with the podcast.
Time is also one of the most precious resources. Consider what time you want to invest in your podcast and then consider whether this time could be spent doing other activities. You can sometimes get more value from spending less time on certain aspects of your podcast production and outsourcing several aspects of the podcast process.
As with all budgets, when you assess what you want to spend, always add 10% to cover hidden costs.
Create Stories to Engage Audiences
Audiences love to hear stories. Therefore, whatever topic you discuss on the podcast, consider how to weave that subject into a story to engage the audience. You can look at several ways to do this which can include using case studies, historical analysis, and basic storytelling.
When creating a story, it can be hard to know where to start. However, it can be simple if you stick to the simple process of:
- Laying out the scenario.
- Creating a dilemma for the protagonist.
- Detailing the actions that they took.
- What the result was.
This simple way to organize the content in your podcast episode helps you to create simple stories. To make them more effective, you can use podcast guests or a co-host to improve the content.
And don’t be afraid to use stories that don’t have a positive ending, especially if you’re not telling the story of a company you’re involved with.
Use Emotions to Engage Audiences
If you want audiences to come back to your podcast regularly then you’re going to have to entertain them with emotions. That means that you need to provide them not just with valuable action-orientated information/advice, but also an emotional journey.
Humor is often the emotion used by podcast hosts. But it isn’t the only emotion you can utilize for your podcast. One example could be that you use excitement and fear. However, it is more important you use positive, empowering emotions as these are more likely to give good vibes to your audience.
Cross Promote Content
There are several ways that you can cross-promote content for your podcast. Using a strategic marketing plan, you can help get your podcast to a larger audience using content that is on a range of social media platforms, as well as sharing resources and audiences with other podcasters.
Utilize guests and get them to promote your content alongside your content. If you’re new to podcasting, this can be an excellent way to find audiences. It might also be a good way to determine what kind of content your target audience wants.
Critically, you must look at each platform and determine the best type of content required for each platform. For example, on TikTok, videos should be approximately 47 seconds, whereas videos on other platforms can be longer/shorter.
Or you might want to publish content Monday to Friday on LinkedIn, but publish content on Saturday as well on Facebook. Be sure to check the statistics.
FAQs
Is business podcasting a competitive niche?
Yes, there are numerous podcasts in the niche, but it’s not impossible to find your audience and promote your podcast. All you need to do is be committed to your podcast.
How many episodes per week does a business podcast require?
Every podcast has a different release schedule, consistency is critical for success. So be sure that you have a schedule and stick to it.
Are guests vital for success?
Not all podcasts have guests on their show. So, while you might want to consider guests, it isn’t essential.
Final Word: Five Tips for Business Podcast Hosts
Business podcast hosts face competition, but it isn’t impossible. Above are five simple tips to help you achieve the best from your episodes and grow your audience. Remember there are lots of other tips and strategies that you can use with the help of Produce Your Podcast.
Produce Your Podcast is a full-service podcast production, editing, and marketing agency specializing in helping brands launch, grow, and monetize successful podcasts that impact their bottom line. With 30+ years of experience in broadcasting and business development brought to every project we work on, our team of experts is a reliable partner to help you achieve your goals with your show.
Click here to schedule a conversation with our team today and let’s bring your show to life!
