Guest Booking
This is the only strategy that puts you directly in front of an engaged audience (with their full attention) for 30-60+ minutes at a time, allowing you to showcase your expertise and build trust. Our guest booking service places you on the right podcasts, reaching the right people to grow your authority, expand your influence and elevate your brand.
Regular guesting on your ideal client’s favorite shows means that you:
- Expand your network and grow your pipeline of qualified leads
- Multiply your visibility and authority in your industry
- Nurture potential clients before they book their first call with you
- Create high impact with multiple potential clients at a time versus the calendar burden of 1:1 conversations
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Our Approach:
Podcast guesting is a powerful business development tool—and you need a team that truly gets it.
Research and Strategy
- Our strategy is crafted to reverse engineer your specific goals (ie, brand awareness, audience growth, lead generation)
- Our curation of target shows will align with your audience, niche and goals and include metrics like audience size, relevance, engagement and geographic reach.
Pitch Development
- Each targeted podcast will receive a personalized pitch that focuses on your expertise, unique value proposition, and relevance to the podcast audience
- You will receive a professionally designed one sheet or media kit including your bio, key topics of expertise, testimonials from past appearances in audio and/or video format, and links to prior media (where applicable)
Outreach and Booking
- Our professional outreach includes initial contact as well as follow up to ensure no pitches are lost or missed
- Our team will ensure all bookings are set up properly with calendar invites including necessary details and clear communication around interview format, timing and expectations
Pre-Appearance Preparation
- Our team will ensure you know exactly where you are being interviewed, how to join the interview, and how to be a rockstart guest
- Our team will provide you with the key details about each podcast (e.g., audience demographics, host style, past topics)
Reporting and Feedback
- Quarterly Reports:
- Summary of completed appearances, podcast reach, and promotional outcomes
- Feedback from podcast hosts or listeners, if available
- Annual Review:
- Comprehensive assessment of progress toward specified goals
- Recommendations for refining strategy in future interviews
Account Management
- Your own dedicated Account Manager ensures you have one trusted point of contact for questions, updates and communication
- Work with experts: your Account Manager is an expert in guest pitching and podcast interviews, meaning you can ask questions, talk about progress and receive valuable feedback when needed
Are we a good match?
Our expert team bridges the gap between guest appearances and business strategy. Our clients are busy CEOs and owners who want to maximize their time spent by getting in front of the right audiences instead of just any audience.
Whether you are shifting your business from referral-only and want the visibility to lead to more new clients and influence or you’re simply focused on hyper growth and don’t want to lose the momentum on your authority while doing it – we are a good match to support you.