When you start a new podcast, you will want to know how to drive traffic to your podcast from the beginning. To start, producing a professional, high-quality podcast is essential to grow your audience. You will also need an inspiring podcast description and eye-catching graphics for your cover art to draw potential new listeners in. Listeners should be able to identify your show materials to maintain loyalty.
If you already have an established brand and your podcast is an extension of your current business, you will likely have resources available that you can use to drive traffic to your podcast. You can use your website, social media accounts, newsletter, and traditional marketing methods to share the news about our new podcast.
So, how can you reach greater audiences and propel your podcast to new heights?
How to Drive Traffic to Your Podcast
1. Advertise On Your Website
Have a page on your website for your business to advertise your new show. Include a good picture of your covert art and your show description. You might want to include an additional text for current and future clients to inform them how listening to your show can benefit them. You should also provide a button for them to link to your show and listen.
2. Invest in Social Media
You might want to invest some funds in social media to advertise your new podcast show and increase your reach. You can pay to advertise your show at its launch and advertise future shows to ensure continued growth. You will also benefit from followers to your social media account and new leads to your business. You should regularly use your social media accounts to generate anticipation for new shows and to remind your audience to follow you.
3. Mailing List Subscriptions
Your podcast needs a mailing list to notify subscribers of new episodes and to share news of future episodes and guests. If you already have a business newsletter, you should add details of your upcoming shows. This should give you a boost for listeners as you launch your show by tapping into your established client base.
4. Word of Mouth Marketing
Your podcast should reflect your B2B brand and be a way to showcase your expertise and experience. You can then use your podcast to advertise your B2B company, share the news of your podcast with potential and current clients, and inspire potential new listeners to try out your show. If your podcast show is encouraging and professional, you will benefit from word-of-mouth marketing as listeners share your show with their colleagues and friends.
5. Advertise on Podcast Platforms
When you upload your podcast show on various podcast platforms such as Apple Podcasts and Spotify, take time writing your show description. It should encourage potential listeners to try out your show. Look at other podcasts in your niche to get ideas on how to write about your show.
Help With How To Drive Traffic to Your Podcast
If you’re unsure how to drive traffic to our podcast, you might want to work with a podcast production agency to get this right. When you work with Produce Your Podcast, you can tap into the team’s years of expertise and experience. You’ll be able to connect with marketing experts who can recommend ways to increase the growth of your brand.
You might also want to consider the podcast Growth Accelerator Program to work on growing your podcast audience in the right direction.
FAQs: How to Drive Traffic to Your Podcast
How Do You Drive Traffic to Your Podcast?
You can easily include your podcast marketing alongside your current business marketing strategy.
Where Do I Market My Podcast?
Try to market your podcast on as many platforms as possible including your website, social media, newsletter, etc.
How Do I Find Creative Marketing Ideas?
Think about what would best represent your brand. You can look at other podcasts to get ideas for how to market your show.
Final Word: How to Drive Traffic to Your Podcast
When you start a new podcast show, you will need to ensure you have a strategy for driving traffic to your podcast. First of all, you will need to produce a high-quality show that’s inspiring and encourages listeners to tune in regularly. You can then build on your audience and target the listeners you want to check in and connect with your business.
Try to connect your marketing activities so they are all advertising each other, your podcast, and your brand to build a loyal following and increase engagement with your brand. If you’re unsure how to market your podcast, you’ll get support on this and advice when you work with Produce Your Podcast. You can tap into the team’s experience to come up with great ideas for marketing your podcast.
Produce Your Podcast is a full-service podcast production, editing, and marketing agency specializing in helping brands launch, grow, and monetize successful podcasts that impact their bottom line. With 30+ years of experience in both broadcasting and business development brought to every project we work on, our team of experts is a reliable partner to help you achieve your goals with your show.
Click here to schedule a conversation with our team today and let’s bring your show to life!
