Podcasting is a fantastic way to share your expertise and experience as a business leader and to grow your business. As well as being a rewarding project as a B2B leader, you’ll want your podcast to support the growth of your business and increase your client base and revenue.
As an established podcast producer, you will want to know how you ensure your podcast content initiates action. So how does your podcast episode generate leads? In this article, we answer the question: ‘How can you ensure your podcast content initiates action?
How to Create a Great Podcast
If you’re new to podcasting, you must produce a high-quality show as this is the most important step to generating engagement with your podcast. You need a great sound and a professional look and feel to your show for listeners to enjoy the show, listen to it again, and hopefully engage with your content.
If you have an established show, it’s worth looking at your sound quality and the equipment you use to ensure you’re getting the most out of your recording sessions. When you work with a podcast production agency, like Produce Your Podcast their sound engineers can talk through your current equipment and suggest any upgrades to improve sound quality. This can be more cost-effective than purchasing everything again.
How Can You Ensure Your Podcast Content Initiates Action?
1. Build Trust
One of the most important ways to ensure our podcast content initiates action is to build trust with your audience. A simple way to do this is to share your expertise with your listeners.
This can be your business experience, for example, the company you run and for how long, and information about your role. You might want to share your story and inspiration in your show introduction.
If you have one award or any significant achievements, then mention these both in your show introduction and audio intro. You can also include your qualifications as this can help build trust and demonstrate your knowledge.
Another way to build trust is to have plenty of great reviews. You should ask for reviews from a variety of platforms. This might be Google reviews, social media reviews, YouTube, etc.
2. Generate Anticipation
Another way to ensure your podcast initiates action is to generate anticipation for the episode. If you let your listeners know what they can get from listening to the show, then when they tune in they will be eagerly awaiting that information. If your actionable point is going to benefit those in business you might find that the preview ad for your show attracts a larger audience through word-of-mouth marketing as established listeners share with colleagues and friends to tap into your show.
You can produce a small clip of the show as an ad, produce social media posts to share news of your upcoming show, and also let people know about it via email.
3. Include an Actionable Point
When writing a podcast show you will need to select an actionable or take-home point. This is something that listeners to your show can implement in their business, something that they can use to improve their business. This is often part of the services you offer.
So, for example, you offer business growth strategies. You can offer advice in your show that other business owners can implement. Then the listener will see the benefit and, when they need to hire a business consultant they’ll be more likely to have you in mind.
In marketing, an actionable point is referred to as a call-to-action. This is a defined action that you would like your audience to take. A call-to-action usually comes with something to benefit the potential sales lead. So, if you offer a downloadable finance sheet you might ask for them to sign up to your mailing list to receive the downloadable item.
A call-to-action is often a button, so it might be ‘download your business planner now’. On your show, you should make it clear what you would like your listeners to do and how they can do it, so your call to action might be to download your business planner. So tell them where they can do so and how they do it. Maybe give them a few places they can sign up like your website, Facebook, LinkedIn, etc.
You’ll want to make it as easy as possible for people to access your call-to-action. This includes placing it in the show notes afterward.
4. Send Reminders
You don’t want your listeners forgetting to take action on your show content, you want to keep them connected with your show. You can place a reminder of the exciting show content on Facebook, in a follow-up email (ideally 1-3 days later), on LinkedIn, etc.
You can even have your call-to-action as a pop-up on your website. However, if you want to change this regularly it would be more cost effective if you are good at editing your website yourself.
5. Create a Series
Your shows need to grab your listeners’ attention, and you want to ensure you include an ad for the next show at the end of each episode. This way, you provide your listeners with an incentive to return, as well as love your show! You’ll want to maintain a structure to your show that works well, don’t make drastic changes, like marketing you should make small changes at a time and record the results to ensure that the changes you make are having a positive effect.
If you produce a series you could produce actionable content that connects and that way you will encourage action and also benefit from word-of-mouth marketing as you have more episodes connected that your listeners will hopefully share with friends, family, and colleagues.
So How Can You Ensure Your Podcast Content Initiates Action?
So how do you monitor the success of your podcast content? How do you decide if it’s successful or not?
What Is Success To You?
Consider the goals of your podcast and what you want to achieve from it. How will your podcast support your brand growth? The team at Produce Your Podcast is great at helping you focus your podcast on your business needs. It’s not always about the number of subscribers. You could have a massive subscriber number but generate very little revenue. If you’re looking at sponsorship, then yes, subscriber numbers are helpful but you need to attract the right audience to benefit your sponsor and your brand.
You might have a small niche audience, perhaps a local audience who you hope will tap into your expertise and then hire you when they require your services. For example, you might provide finance services to businesses. When a business starts, they may look to your podcast for support, and as their business grows they may hire your financial services in the future.
How To Monitor Action
You don’t need to invest in expensive monitoring programs. You can create a simple Spreadsheet that includes the actionable point or the action required, i.e. download a planner for a Facebook like, where you’re advertising it, the topic of the post, and the audience you hope to attract.
You can easily record the number of people who download your content. A useful number to record is the number of downloads of our content as a ratio to the audience number. This means as your listener numbers grow you can ensure that your content action increases about your audience number.
You can also monitor your email subscriber numbers if your action is to sign up to your mailing list. Free email software often includes options to monitor statistics such as open rates, click-through, etc. This can be a great way to monitor whether or not your podcast content initiates action and you can then set up a sales funnel to transform listeners into customers or clients.
Ask Your Listeners
Another great way to ensure your podcast content initiates action is to ask your audience. You can do this in a variety of ways. You might want to do this at the beginning of your next show. Remind your listeners of the action you wanted them to take and ask them how they got on. Did they enjoy the free content, did they find it useful for their business?
You can do this on social media to get a conversation going around your shows. It would be great if you could get your listeners to engage with each other and share their journeys and experiences through your show. This can help you grow your show and your business. It’s also extremely rewarding to see how your show has helped transform other business leaders’ lives.
What If My Podcast Content Doesn’t Initiate Action?
If you’re unsure of how to encourage your listeners to initiate action from your podcast content, then you might choose to work with a podcast production agency, like Produce Your Podcast. You can then tap into their knowledge and experience and get your audience to engage with your podcast content. You’ll be connected with experts in their field who can help you determine what your issues are and what you can do to increase engagement.
FAQs: how can you ensure your podcast content initiates action?
What Makes a Good Podcast Action?
A good podcast action will move the audience to your sales funnel. So it might be free downloadable for an email sign-up or a social media like.
Where Do I find good podcast action ideas?
Look at other podcasts in your niche and others to get ideas on how to inspire your audience and keep them returning.
How to find creative content action ideas
Consider consulting a podcast production agency like Produce Your Podcast to share industry tips on how to produce podcast content that initiates action.
Final Word: How can you Ensure your Podcast Content Initiates Action
Whether you’re just starting your podcast or you’re a seasoned show host you will want to include an actionable, take-home point at the end of each show. This is essential to maintain your audience and keep them inspired by your podcast series. It will also help with word-of-mouth marketing as your listeners share your exciting show with their friends, family, and colleagues.
If you’re unsure how to implement an actionable point to your show, or how to monitor the results, then consider hiring a podcast production agency and tap into their wealth of knowledge and experience. Your podcast must be high-quality, and professional, and motivate other businesses, as this will make a huge difference to your podcast growth and success.
Produce Your Podcast is a full-service podcast production, editing, and marketing agency specializing in helping brands launch, grow, and monetize successful podcasts that impact their bottom line. With 30+ years of experience in both broadcasting and business development brought to every project we work on, our team of experts is a reliable partner to help you achieve your goals with your show.
Click here to schedule a conversation with our team today and let’s bring your show to life!
