When you have a video podcast, you want to ensure it has the best chance of success. Therefore you might want to consider looking for podcast video services. These can be a relatively good investment into your show and the additional quality and success you can achieve from your show can pay you back exponentially.
In this article, we’ll look at how podcast video services can enhance your show and help you to build revenue.
Creating Your Podcast
Podcast video services, like those delivered by Produce Your Podcast, can support you from beginning to end to get your podcast show off to the right start, especially if you’ve yet to get an episode launched.
With Produce Your Podcast, the first stages are the Podcast Discovery Strategy sessions. You will meet with our podcast development experts and brainstorm a brand for your video podcast. During the sessions, industry research in your niche and others will be conducted as we’ll try to get a feel for the style of the show. A lot of research will be done during this stage with the expert video podcasters at our company. Your show will be designed with all the best practices so that the branding is right.
By working with the right video podcast production company, you will not just get the design of the podcast show right, but also a system in place to help you grow your audience and monetize. There are numerous options for monetization, and while many who start with
YouTube podcasts think about YouTube Ads, there are some very high-value alternatives that you might want to incorporate as well, such as sponsorship.
Working with Produce Your Podcast on your video podcast series, you can utilize our years
of experience in producing the best podcast, helping you to save time and money while also generating more value from the results.
Like all podcast production agencies, Produce Your Podcast will also work with budgeting information and provide you with the best information. Therefore, you know what you will need to invest in your podcast and how you can recoup those expenses.
Using podcast video services, the quality of your videos, such as the editing, intros, and outros are higher quality and more productive.
Marketing Your Video Podcast
Competition for audiences’ time is one of the biggest challenges you will have. You need to get your show exposed to a wide, specific, and relevant audience to entice new listeners and subscribers to your show. A high-end podcast production company can help you here by utilizing their vast knowledge and experience to help you position your podcast brand in the right way to generate interest, acquire subscribers, and remind them of new content.
Without a proper marketing plan, you will delay the success of your podcast. And that is where the experts at a video podcast production company can help you. They take out the need for trial and error. There’s still some flexibility needed for marketing projects, but you can start with the strategies that I’ve been successful with for other shows. And then you can make small adjustments to better market to your target audience.
To achieve success with any social media channels, you need to consider paid advertising to increase your reach. There are numerous paid channels that you can use such as Facebook, Instagram, LinkedIn, X, and TikTok. However, knowing your success paths with social media paid ads requires you to have a good budget and plenty of knowledge.
The budget for the advertising spend will depend on your niche, location, and the specific aim that you have for the podcast. If you have a social media team with your current brand, then you can speak to them and see if they can work it into their current schedule.
An alternative to hiring high-end podcast production agencies is to hire freelance workers.
However, there are some disadvantages to this tactic. For one, it means that you might need to hire numerous freelancers, at a higher cost, with lots more complicated communication channels and systems to get the same results. When you hire a company to help you, you can get all the editing, recording, marketing, graphic designers, voice-over artists, and more all under one umbrella. And it means you can speak to just one person to ensure your communication channels are easier.
A good marketing team will advise you on where to distribute your show on social media, and other marketing verticals. You might, for example, be advised to promote your video podcast on YouTube, Spotify, and more. The problem is that you might need a minimum payment of $250 to get the results you need or to use a platform. So it is important to speak to your advisors to see what they recommend.
Equipment Diagnostics and Supply
The quality of your show will be dependent on the quality of the episodes, especially with video podcasts. Working with video podcasting companies, like Produce Your Podcast, you will quickly find out what the best software and hardware are to use.
When you’re launching a podcast with Produce Your Podcast, the team of experts makes every effort to ensure you have the best equipment for high-quality video podcast episodes.
Part of this is ensuring that you have the best equipment for your recording needs.
This starts with our launch specialists scheduling a diagnostic consultation with an audio engineer. The engineer will connect and test your internet connection and analyze your existing equipment. Once complete, the engineer will provide you with equipment recommendations to buy or upgrade. They might recommend a brand-new setup.
And you don’t have to source this directly. Our onboarding team can place the order for all equipment needs, and ship the items directly to your business or home address. Our launch specialist tracks the shipment and coordinates another appointment with the engineer so you can have your equipment tested and all sound levels/connections verified.
Help with Show Notes
Show notes are an important part of getting noticed online. With premium video podcasting services, you will get comprehensive, SEO-optimized show notes for each episode. These will be ranked on Google and other search engines to help get your show noticed.
Produce Your Podcast has professional copywriters who pull the key takeaways and use time stamps to highlight the critical parts of each episode. They ensure critical outbound links to sponsors, affiliates, and resources placed inside the content. Therefore, your show notes can become monetized, helping you make good revenue from your podcast episodes.
In addition to podcast video show notes, you can also benefit from high-quality video podcast descriptions, better transcriptions, and more.
Improve Your Podcast’s SEO and Discoverability
Getting your podcast noticed is critical. One of the most important aspects is to ensure it can be found in searches. YouTube and Google are owned by the same parent company, but the search system is very different. So while you need to try to get your video podcast found on Google, you also need to think about how you can get your video podcast noticed on YouTube as well.
It starts with the right keywords. Our experts work tirelessly to discover the best-performing keywords for your content. We also access other systems to help your video appear at the top of rankings and search results when users are searching for content just like yours.
The experts at our company can also use social media skills to improve the reach of your show by utilizing the best hashtags and audience demographics. This ensures your podcast gets the reach it requires on channels like LinkedIn, Facebook, Instagram, TikTok, and X.
Dedicated Account Manager
A good podcast production company will also provide you with a point of contact, an account manager, who will know you, your podcast, and your brand inside out. The dedicated account manager is an expert and has all the links and communication channels to ensure that the podcast gets the attention it needs.
In addition, all communications with the wider team can be monitored and pushed through the dedicated account manager, who keeps track of assignments and tasks to ensure your podcast is not delayed, like what can happen when you’re working with several smaller companies or freelancers.
FAQs
Are video podcasts a worthwhile investment, or should I stick with audio-only podcasts?
The demand for video podcasts is on the rise and platforms like YouTube and Spotify are making video a significant part of the podcast environment. Video podcasts do have a couple of drawbacks, but you can always give audiences the choice between an audio or video version.
Is video podcasting production much different from audio podcast production?
The difference between video and audio podcasting is not much different. You will need to ensure that the background looks smart and appropriate. In addition, you’ll need to look at how you present yourself with facial expressions and more.
Is video podcasting more expensive than audio podcasting?
Video podcasting might have some initial additional costs, but over time their costs are not excessively greater. And there are some additional ways that you can build in extra revenue models to help you earn more from the videos.
Final Word: How Podcast Video Services Enhance Your Show
When it comes to creating the best podcast video, you might want to consider hiring a company that offers podcast video services. They can help you enhance your show through better quality, lower costs, and more reach with target audiences. While there will be some costs involved, you will be able to reclaim these through additional revenue streams and an improvement in audience engagement.
Produce Your Podcast is a full-service podcast production, editing, and marketing agency specializing in helping brands launch, grow, and monetize successful podcasts that impact their bottom line. With 30+ years of experience in broadcasting and business development brought to every project we work on, our team of experts is a reliable partner to help you achieve your goals with your show.
Click here to schedule a conversation with our team today and let’s bring your show to life!
