Audio vs. Video Podcasting: Choosing the Right Format for Your Podcast
In today’s market, having a podcast for your business is no longer considered a “luxury” but a necessity. Podcasts are a highly effective medium to increase brand recognition in a way other strategies cannot – building trust, thought leadership, and authenticity.
One of the biggest questions we get from businesses who are launching podcasts is, “Do I need to do an audio-only podcast, or should I include video?”
How do you decide between a Video or Audio Podcast?
Audio-only podcasting has been around for quite some time but video has recently emerged as a powerful tool for podcasters looking to enhance their content and expand their reach.
Lets review the benefits of both audio-only and video podcasting, so you can decide which approach is right for your business and personal needs. As always, it is helpful to discuss your podcast goals with a strategist who can help you determine what will work best for you.
Benefits of audio-only podcasting:
By incorporating visual elements you can create a professional and cohesive experience that will help your podcast stand out from the competition, further establishing your brand.
- Visual aids enhance engagement: Video podcasts provide the opportunity to include visual aids that can enhance the engagement and understanding of your audience. You can use slides, graphics, and animations to help illustrate your points and make your content more engaging and entertaining. If you can help your audience have an “aha!” moment or walk away feeling more educated & empowered, they are more likely to become devoted, regular listeners/viewers.
- Repurpose video clips for marketing: With the rise of video in marketing strategies, video podcasting provides the opportunity to repurpose your video clips for use on social media, your website, and other marketing channels. You can extract certain clips from the video portion of your podcast episode and use them to create video reels, shorts, or snippets, which can help promote your podcast and expand your reach. With more social media platforms leaning into video, having the additional assets (without scheduling additional time to record videos) can be a big boost to your visibility.
- Reach a wider audience: Video podcasting can help you reach a wider audience, especially those who prefer to consume content visually rather than through audio. Video content is more likely to be shared on social media than any other type of content, making it an effective way to attract new listeners and increase your reach. With the growing popularity of video content on platforms like youtube, instagram and facebook it’s a valuable source to gain new listeners and subscribers.
So, what’s the main takeaway in all of this? Both audio-only and video podcasting offer unique benefits that can help you connect with your audience and grow your podcast.
Ultimately, the approach you choose will depend on your goals and preferences, so it’s important to consider your options carefully and choose the strategy that works best for you. The most important thing to remember is just get started. As noted at the beginning of this article, the benefits to podcasting in any form are significant and continuing to grow for businesses.
Produce Your Podcast is a premier podcast consulting, production & marketing agency. Our team of experts provides comprehensive, full service high quality solutions for B2B and B2C clients to incorporate podcasting into their overall marketing strategy. If you’re looking for a reliable partner to help launch or grow your business branded podcast and boost your sales and marketing goals, we’re here to help.
Click here to schedule a conversation with our team today. Let’s work together to create a high quality podcast that takes your business to new heights!