Instagram is one of the most visited social media platforms available today, and an essential part of Meta, the company that owns Facebook, Instagram, and WhatsApp. Using the platform to help you market your podcasting is almost essential. One of the best options for content on the platform, though not the only one you should be using, is podcast clips.
In this article, we’ll look at how you can make podcast slips for Instagram to help you promote your show.
Why Use Instagram for Podcast Clips?
There are numerous reasons why you should use Instagram for podcast clip distribution. Here are some of the reasons.
- Instagram has a high engagement rate of between 1.97% and 2.5%. Other channels, like Facebook, often have less than 1% engagement rates.
- You can use a mixture of clips to promote your content over a long period.
- Instagram users like to watch videos on the platform, which makes it a great way to showcase clips.
- You can connect your Facebook and Instagram accounts, for improved integration of campaigns.
Podcast Clip Hints for Instagram
Using podcast clips on Instagram can be different from other platforms. For instance, TikTok has user behaviors that demand different types of clips to engage audiences.
So here are some suggestions that are more specific for Instagram.
Keep Clips Shorter
Research has shown that on Instagram, the ideal length of time for videos is about 26 seconds.
That isn’t too long and is shorter than other platforms (TikTok is nearly double that). However, it is enough time to get the show concept across or entice the audience to find out more.
Do not try to create very long videos. You want to keep your audience’s attention as much as possible.
Use Subtitles
More than half of internet users, especially on social media, will use the platform with the sound turned off on the device. Therefore, if you’re not using subtitles, people will turn off your video.
So always add subtitles to your podcast clips to keep their attention.
Also, you need to distinguish between who is saying what, just in case someone isn’t paying too much attention.
Add a Call-to-Action
Be sure to direct people to the episode at the end of the clip. It helps them find the rest of the content. If you use a cliffhanger or leave someone in anticipation of how the rest of the answer is going to play out, then you can get more people to the podcast.
You might also want to ask people to share the video on their profile with their followers so you can gain more followers.
Use Hashtags
Instagram users love hashtags. So try to use as many hashtags as you can. Ensure all of these are relevant to the content, and not just trending hashtags.
FAQS
How many podcast clips should I produce per week on Instagram?
Aim to have approximately one or two clips per week for Instagram. Then you can use other content to enhance your Instagram feed.
Can I use the same clips on Instagram and other platforms?
Some platform users don’t mind the same content being used on numerous platforms. However, TikTok users want more unique content. So you might want to use different content there as your Instagram profile.
When should I publish podcast clips on Instagram?
Experiment with your times to ensure that you’re getting the best timings for your audience. While there is research into the best times, it does depend on your audience and niche.
Final Word: How to Make Podcast Clips for Instagram
Podcast clips are a great way to ensure you get the most from your content. Instagram is a fantastic option for producing and releasing clips to potential audiences. But you want to ensure you’re maximizing the opportunities and the results. Above are some tips to help you create better podcast clips.
Produce Your Podcast is a full-service podcast production, editing, and marketing agency specializing in helping brands launch, grow, and monetize successful podcasts that impact their bottom line. With 30+ years of experience in broadcasting and business development brought to every project we work on, our team of experts is a reliable partner to help you achieve your goals with your show.
Click here to schedule a conversation with our team today and let’s bring your show to life!
