TikTok is one of the fastest-growing social media platforms. With a high engagement and user rate, the platform shouldn’t be ignored by podcast hosts looking to market their shows. One of the best ways to market on the platform is to use clips from your show.
In this article, we will look at how to make podcast clips for TikTok to help you market your show.
Create Clips That Hint at the Content
The first thing that you need to do is to create podcast clips that hint at the main messages covered inside the podcast. You can use elements such as sections of the answers that are given by podcast guests, or you can use questions that you’ve asked.
What you need to do is try to end each clip on a cliffhanger that encourages the audience to seek the answer in the episode.
Use Subtitles
More than half of those using TikTok (like other social media platforms) don’t have the volume on when watching videos. So if you don’t use any subtitles, then your clips are going to be useless to the audience.
Add subtitles to each video to ensure you’re getting the message across. And try to ensure that you’re distinguishing between who is saying what.
Add Context to Clips
When using clips, people aren’t going to know what has come before. Therefore, you might want to add some context to the clips you’re creating. For example, if you’re featuring an answer from a guest, why not add the question as some text at the top of the video?
Context also allows people to see whether the video is relevant to them.
Use the Descriptions
Descriptions of the video are important. Each description should have what the video is about, some hashtags, and a call to action. These need to be carefully planned so that you’re linking your videos to key concepts and audience demands.
Descriptions shouldn’t be too long as there isn’t much space on a mobile to display. So something that is about one to three sentences long.
Add Graphics
Be sure to add some branding and graphics to each video. Your logo at the front and end of the video helps the audience recognize your brand and ensures that they can easily find you in the future. It also creates a good intro and outro that you can use.
These don’t need to be too long. Just one or two seconds can be enough. It is important to remember that you need to speak in the first three seconds of a TikTok video, or users will swipe off your videos.
FAQS
How many podcast clips should I produce per week on TikTok?
Aim to have approximately two or three clips per week for TikTok. This allows you to showcase your show with highly relevant content for your show.
How long should a podcast clip be on TikTok?
TikTok clips should be approximately 50 seconds long as clips that are longer than 46 seconds perform better on the platform.
When should I publish podcast clips on TikTok?
The best times for podcast clips on TikTok can vary. Experiment with when podcast clips do well for your audience and podcast.
Final Word: How to Make Podcast Clips for TikTok
Podcast clips are a great way to ensure that you are getting the most from the content that you’ve already produced. Using these on TikTok gives audiences a taste of what to expect from your show, while at the same time encouraging them to listen to your podcast to find out what happened next.
Produce Your Podcast is a full-service podcast production, editing, and marketing agency specializing in helping brands launch, grow, and monetize successful podcasts that impact their bottom line. With 30+ years of experience in broadcasting and business development brought to every project we work on, our team of experts is a reliable partner to help you achieve your goals with your show.
Click here to schedule a conversation with our team today and let’s bring your show to life!
