Podcast sponsorship has been a recent focus for Produce Your Podcast. You might just be about to launch your podcast or achieving hundreds of thousands of downloads but who is sponsorship suitable for?
Podcast sponsorship is a way to monetize your podcast and it can be suitable for both startup podcasts and experienced shows. Growing your business with a podcast, alongside a variety of other marketing activities is becoming more widely appreciated.
A key benefit of working with Produce You Podcast is that the team comes with a wealth of experience and you can benefit from finding out what has worked for podcasts in the past and what might work for your podcast as it grows in the future. You can have a greater assurance of when your podcast might be suitable for attracting sponsorship.
Consider Your Niche
A key aspect, and what sets you apart from other competition is your niche and this is what’s going to make you attractive to sponsors in a similar field. This is especially true if you’re regarded as an expert in your field or have an established successful business.
Who’s Your Audience
You might also consider sponsorship that attracts your fringe audience, not just your core audience. So for example, you might host a fitness show, with a core audience of fitness enthusiasts, however you might have a fringe audience of dieters who are looking to increase their fitness. You can consider both audiences as attractive to different potential sponsors.
Consider what your different audiences are interested in. What they will share with friends and family etc. Find out who your key demographic is, their gender, age, etc.
Realistic Sponsorship
It’s important to be realistic about your sponsorship capabilities. You’ll need to be able to show potential sponsors that they have potential to reach new customers through the collaboration.
Subscriber numbers are an important statistic. You should also record your episode downloads. You’ll have more options with higher download numbers but you might aim to stay local and the location of your listeners might be more important for you to secure local sponsorship.
Digital marketing statistics can also help you secure sponsorship. If you have a website to support your podcast then website statistics can demonstrate that your podcast listeners are reaching out to your website.
Information For Your Audience
You can also connect the brand to your audience through your show. Informational podcasts are really popular so if there’s a way you can review sponsors’ products on your show in a way that will benefit your listeners this can be a great approach. You should always declare that you’re being sponsored to share a product and make sure they are relevant to your audience.
Generating excitement amounts to sponsorship and what they have to offer is a great way to increase conversions and this is particularly prevalent when the action is presented by the host.
It’s really important that you don’t amend your content to fit your sponsorship. Staying true to your show is key to creating trustworthy sponsorship. Consider aspects of your show that would work well with a sponsor, a particular segment perhaps. Or you could interview your sponsor and share their work or product with you.
Proposal Package
You will need to put together a proposal package for potential sponsors. This will explain your niche, audience, statistics etc. and why they should sponsor your show. You should include what is expected from both parties, costs, etc.
Have a clear idea of who your audience is, make sure you understand the psychology behind your audience. This way you make it easier for potential sponsors to work out how their products will fit with your listeners.
When you work with Produce Your Podcast you can get support on building sponsorship packages to help you monetize your podcast.
Prove Your Worth
Agree with your sponsor how you’re going to monitor the success of your collaboration. You might have a discount voucher for their product with a unique code for your listeners. Arrange for a regular review of the statistics so you can make amendments as necessary to ensure the continued success of the collaboration. It might be that the sponsor is looking for newsletter sign ups, or downloads of a free PDF for example.
Final Word: Creative Ways to Add Podcast Sponsorship to Shows
Ultimately, most podcasters want to bring change. Podcasts shows are innovative and looking to drive change and if you can find a sponsor within a similar field trying to connect with the same audience you can both grow your businesses in collaboration.
Produce Your Podcast is a premier podcast consulting, production & marketing agency. Our team of experts provides comprehensive, full-service quality solutions for B2B clients to incorporate podcasting into their overall marketing strategy. If you’re looking for a reliable partner to help launch or grow your business-branded podcast and boost your sales and marketing goals, we’re here to help.
Click here to schedule a conversation with our team today. Let’s work together to create a high-quality podcast that takes your business to new heights!
