When you’ve run a video or audio podcast show for a long time, you might feel that your show requires a refresh to remain popular with the audience and to keep your show up-to-date with the current trends.
So what are the top tips to reinvigorate your podcast show? What can you do to bring more listeners to your show?
Reinvent the Intro/Outro
One of the basic elements for reinvigorating your video or audio podcast is to reinvent or redo your intro and outro sections. These are branding elements of your podcast and can be instantly recognizable to your audience. A slight change can make audiences pay attention.
A fresh look at these aspects might also be a good option when there is new information. For instance, if you mention how many clients you’ve helped in the past, you might want to add in the new figures, it adds to your social proof, something that can benefit you significantly in the future.
Bring in New Guests
Sometimes video and audio podcasts have a rolling cast of guests that they bring back several times. These guests, while loyal to your show, might also say the same advice and tips at every episode, and so add little value to episodes.
Finding new guests has several benefits. For one it brings new voices to your show that can shake up the content and give your show new emphasis and information that audiences will find interesting. At the same time, it can help you find new audiences by reaching out to new guests.
Recruiting guests can be a long process, and you don’t need to no longer have older guests on the show. But a few new faces can be a good way to improve audience retention and refresh your show.
Add in New Features
If you’ve got a schedule where you’re constantly doing a feature, like 10 questions, asking the expert, or something else, you might want to add in a new feature. Look at other podcasters and television shows on how they create new features.
Some media channels like Fox News, NBC News, Sky News, and BBC are great media outlets that have created various new forms of presenting information that can serve as inspiration.
Add a Co-Host
Want to really add a new face to your podcast? Consider adding in a co-host who can create a new set of conversations. Even if you have a co-host on your current audio or video podcast, then a new co-host to join the team can add a new dynamic.
In addition to adding in new conversations, it is a great way to find new audiences as the co-host will have their own social media channels and they should be able to promote their participation in the show.
Redesign Thumbnail Designs
Episode thumbnails can become rather standardized after a significant time and this can mean that some people think they’ve seen an episode based on the thumbnail, even if the writing has changed. So if you have a standardized design, try switching it, even adding in the new cohost faces, the guests, or a new color scheme.
Thumbnail designs on platforms like Canva can be really useful because you can adjust them until you’re happy, and even keep lots of different copies and then choose the best. You might want to reach out to your audiences on social media and see which thumbnails they prefer.
Add a New Topic
If you’re constantly publishing about the same topics every week, then perhaps adding in a new topic might be one of the best options for your podcast. New topics could be relevant to your products, services, or even industry. Or you could branch out slightly and look at related topics that might also be pain points for audiences.
To help you, you might want to speak to your audience on social media. Ask them what topics they would like to have covered on your podcast and perhaps which guests they would like to see on the show. It can be an interesting way to grow your podcast and get more audience participation.
Do a Live Podcast
Every so often you might want to consider a live podcast show. Live podcast shows can add a little more familiarity to your branding and show. It can also seem more real to audiences as the show isn’t going to be as polished as it would be when pre-recorded and edited.
Live podcasts can be delivered in numerous ways. Facebook, Instagram, Twitter, and
YouTube all have ways to stream your content live, though the quality depends on several factors including equipment and software.
Upgrade Equipment and Software
Adding new equipment and software to your setup can refresh the look of your show, especially if you’re upgrading to create a higher-quality release of audio and visual shows.
If you’re thinking of an upgrade in your equipment and software, you can have this check completed for you by professional podcasting production companies like Produce Your
Podcast.
Create New Marketing Channels
New marketing channels being added to your marketing mix can refresh your show as it brings different audiences to your show. For instance, if you’re looking to reach a younger audience, you might want to promote your show on TikTok and Snapchat. Or if you’re looking for more business leaders, you might want to start new campaigns on LinkedIn.
While this doesn’t impact your show directly, it is a good way to bring in new audiences and when mixed with several other elements above, like audience participation, it can add new dynamics to your show that change engagement and results.
Create a Video Podcast
If you’re not currently producing a video podcast, then you should look into the production of a video podcast. Video podcasts are a rising trend, with more than a third of all US podcasts now having a video version as well as an audio version alone.
Video podcasts add new ways for the audience to engage audiences and for them to build trust with you. It can also be a good way to boost sponsorship income because the visual appeal can be more attractive to potential brands looking for ad space on shows.
New Sponsors
If you’ve got well-established sponsors, then these might create a sense of familiarity with audiences and it can reduce the attention of the audience when the ad comes on. So why not create new sponsorship opportunities and add in a couple of new ad spaces?
You don’t need to cut ties with old brands. After all, if they’ve paid well and are happy with the current results, then they should be kept, but a few new sponsors on the podcast might just shake up the structure and entice audiences to pay more attention and notice the small changes.
At the same time, you can earn more revenue from your podcast show, making it a more worthwhile investment of your time.
FAQs
When do I know I need to refresh my podcast show?
If you’re noticing a sudden decline in your show’s statistics. For instance, audience retention, audience subscription rate, and the average length of time audiences are listening to shows can be great indicators.
Is a sudden change going to annoy loyal listeners?
Some sudden changes might annoy and turn away some loyal listeners. Changes should be brought on in small increments, not in a wholesale change that would completely change the episode structure to make it unrecognizable.
Could a podcast consultation help me see what the best ways to revamp my show help?
Podcast production companies are experts in helping brands see where the opportunities for the show are.
Final Word: Top Tips to Reinvigorate Your Video or Audio Podcast
If you’re thinking that your show needs a new lease of life, making one or two simple changes can enhance the show and bring in new audiences and new enthusiasm for the show. Above are some of the ways that you can add new features to your video or audio podcast.
Produce Your Podcast is a full-service podcast production, editing, and marketing agency specializing in helping brands launch, grow, and monetize successful podcasts that impact their bottom line. With 30+ years of experience in broadcasting and business development brought to every project we work on, our team of experts is a reliable partner to help you achieve your goals with your show.
Click here to schedule a conversation with our team today and let’s bring your show to life!
