When it comes to attracting audiences, there are many different labelings or groupings that you might come across. One of these is organic listeners. However, not many people know what this term means and how you attract them. So in this article, we talk about organic listeners and how to advertise your podcast to them.
What are Organic Listeners?
Organic listeners are those listeners who have come to you thanks to actions that they’ve taken themselves to find content. This term is hard to understand until you define some of the ways that they’ve found you, such as:
- Through doing a Google search while asking a question or searching for information.
- Searching for a podcast streaming service.
- Looking for new content on YouTube through automatic suggestions or the search feature.
There is little activity undertaken by the brand like releasing advertising material.
Organic listeners can be some of the most numerous for a podcast. If compared to organic traffic for a website, more than 50% of traffic should be organically grown.
How to Attract Organic Listeners
There are two aspects to attract organic listeners to your podcast. The first is through excellent SEO marketing activities on podcasts, blogs, and streaming sites. This is also known as the discovery phase of the podcast.
The second part of the process is the conversion part, where you convince the audience to click on play or download the podcast to listen.
Without either of these two parts, it can be hard to attract an organic audience because without discovery, no one will find your podcast and without the conversion, no one will take action.
Discovery Tips for Podcast Episodes
There are many ways that you can help people find your podcast. The ability to make your podcast episodes SEO-friendly is crucial to their success. There are some specific tips that you might want to follow which include the following:
- Ensure that you are conducting keyword research for inclusion in titles and podcast notes.
- Create a blog for each podcast episode, adding the video or audio links for the person to listen to.
- Use the right meta title and description on podcast landing pages.
- Optimize the internal and external link building.
- Speed your website up so loading times are fast.
- Be a guest on other podcasts so they link to your website.
The key to these elements is the right keywords within the title and description. You want to choose keywords with a high search volume on the platform but low competition, if possible. But you might need to settle for a balanced approach.
Search patterns differ on YouTube compared to Google and Bing. So you might need to do keyword research twice to publish video podcasts on YouTube.
Converting Searchers into Organic Listeners
Once they’ve discovered the podcast episode, find ways to convert the searcher into a listener. The conversion technique is about using the right hooks to make your podcast valuable to the potential listener.
So this is about identifying the core reason why the audience will want to listen to your podcast. Hosts will frequently consider what question they’re answering or what the audience is looking to solve when searching for the podcast.
For instance, if you’re producing a marketing podcast, then you could consider whether the audience wants to know the best Facebook tips for higher revenues or improved SEO tips. This is a hint that the answer will be addressed in the episode.
You might want to consider experimenting with different calls to action. With some website software, you can do A/B testing.
FAQs
Is SEO key for attracting organic listeners?
Whether on YouTube, podcast streaming services, or websites, it’s important to know how to do the best with SEO. This is how most organic listeners will find you.
How much of my audience should be organic?
About 50% of your audience should find you through organic marketing avenues. Converting these into subscriptions is key to growth.
As my subscriptions grow, will organic listeners become less important?
As your show grows in popularity, the number of organic listeners you attract should also increase. It is through organic listeners that the majority of new subscribers will be attained. So they will always be important.
Final Word: What are Organic Listeners?
Organic listeners are one of the fundamental audiences that you need to attract. They are key to growth at all stages of the podcast lifecycle. Attracting organic listeners will help you build a loyal audience through subscriptions which can help to attract podcast sponsorship to help you earn revenue through your podcast.
Produce Your Podcast is a full-service podcast production, editing, and marketing agency specializing in helping brands launch, grow, and monetize successful podcasts that impact their bottom line. With 30+ years of experience in both broadcasting and business development brought to every project we work on, our team of experts is a reliable partner to help you achieve your goals with your show.
Click here to schedule a conversation with our team today and let’s bring your show to life!
