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What is the Best Social Media for Podcasts?

Social media is a major part of everyday life. The average person spends about 2 hours 23 minutes a day on social media. This can vary depending on age and occupation, and they usually cover a couple of channels. Therefore, promoting your podcast on social media is an essential activity. But which is the best social media for podcasts?

 

In this article, we look at the various social media platforms that are available and how best to use them to promote your podcast.

How Many Social Media Platforms Should a Podcast Host Use?

 

Your time is one of the most precious resources you have. You don’t have time or other resources to share frequently on all the platforms. Therefore, consider the key social media platforms for you and your podcast.

 

The more time you spend publishing content on social media, the less time you have for other activities such as recording episodes or managing your content. And social media only has a partial impact on the success of your show. You should still include other marketing activities such as podcast SEO and email marketing.

 

There is also a risk that the more profiles you establish and publish, the lesser the quality of the content you will have on each platform. You can’t simply repost the same content on two platforms, many social media users see this negatively, and it can harm your brand.

 

Therefore, it is best to focus on between two and three platforms to start with and then expand but you shouldn’t be on more than five. If you look at most websites, larger brands tend to stick to between three and five platforms, which can include YouTube.

 

So Which are the Best Social Media Platforms to be on?

 

Numerous platforms are great for podcasts. Here are some of the best platforms, why they can be useful, and the best ways to communicate with your audiences.

 

Facebook

 

Facebook is one of the most well-established platforms with the largest user base for businesses and personal audiences. It also has a wide range of features from publishing on branded podcast pages, videos, community groups, and more.

 

Facebook is an expected social media account, and brands agree with 90% of brands having a presence on the platform.

 

You can have more than one presence on the platform with a Facebook page and community group. These allow you to communicate with your audience and improve connectivity with potential audiences.

 

You can also use Facebook to publish different types of content from podcast clips to updates on the latest episode releases. Plus you can engage in conversations through comments.

 

One or two daily updates are usually enough to secure a presence on Facebook.

 

One of the core problems you might have with Facebook is getting your content seen by all your followers. Facebook only allows between 5-17% of your page fan group to see content, and usually, these are the people who engage with your content the most. Use tags such as followers, everyone, and top fans to increase content visibility.

 

Instagram

 

Instagram is a great platform to be on. It uses a lot of visual elements to grab your audience’s attention and create engagement points. The content can also be connected to Facebook, with you able to produce similar content on both platforms, but with slight variances to target the specific audiences.

 

Therefore, if you’re going to use Facebook, then Instagram can be intuitive.

 

There are a few differences with Instagram. Text-only posts are not allowed and you can’t easily embed links, making it more challenging to direct audiences to a specific landing page, or episode page.

 

So all posts need to include an image or a video. This can be time-consuming, but also a great way to get some interesting content out such as podcast clips, outtakes, or podcast trailers.

 

Instagram is also a great way to get push notifications to phones and your current audience. When someone follows you and you publish a new story, they can be notified of new content.

 

One of the disadvantages of Instagram is that it can be hard to create new content ideas. Therefore, it can be easy to abandon Instagram. Also, people tend to follow more accounts on Instagram, so without a steady stream of new content on the platform, your content can be lost.

 

X

 

X is another well-established social media platform that allows for excellent lines of communication with audiences. However, usage of X has fallen in recent months since it was bought by Elon Musk. According to one report over a year, daily usage has fallen by 18%.

 

Typically the social media platform is utilized for short snippets of information or conversations and can be used for such functions as customer service or sales.

 

The lifetime of updates can also be very short on X, with them visible for 10 minutes or less in some circumstances unless there are high engagement rates. In comparison, updates on

Facebook/Instagram can be active for a day or more, and on TikTok can be active for years.

 

Therefore, to make X work you need to publish a lot of content all the time. To help you with this, you need to spend a lot of time engaging with other users, which can be more challenging.

That said, it is one of the platforms that most people seem to expect that you have a presence on.

 

TikTok

 

The video-sharing content channel is one of the fastest-growing platforms in the world, despite some of the negative issues that have been reported about privacy issues. However, it has certainly reached a wide audience, especially younger consumers. However, the platform is now taking the corporate world more seriously.

 

TikTok videos can be short clips of between 30 and 50 seconds in length for best results. Using a good description and a strong set of hashtags, you can get dozens of engagements from your audience and help boost your brand.

 

TikTok users tend to engage with the same brands across platforms. Therefore, they don’t like the same content. You will need to create new content for the profile regularly.

 

One of the advantages of TikTok is that the content can be discovered weeks, months, or even years after publication. Therefore, the larger the library of content you create for TikTok, the more chance you have of discovering new audience groups for your channel.

 

LinkedIn

 

For those with a business podcast, LinkedIn can be a valuable social media platform. It is designed for professionals and has numerous business leaders on the platform who regularly engage with content from other brands.

 

Therefore, you can find decision-makers who are the perfect audience for your podcast.

LinkedIn has numerous excellent features that you can use to help you grow your podcast audience. You can use articles, page posts, polls, and even groups to connect with potential audience groups and get them to like you. You can also use your profile to help you sell your story and podcast.

 

LinkedIn is also perfect because activity levels are highest on Monday to Friday, with weekends being limited in engagement. Therefore, you can keep to a regular schedule. Saturday might also be an important day for publishing content.

 

It is also important to ensure you publish content during the working day. LinkedIn is great for after lunch or during the morning. The later in the day that you have content going out, the higher the chance that your content will be lost.

 

Another advantage of LinkedIn is that content tends to last a long time. Articles you write can be found years afterward thanks to SEO best practices.

 

YouTube

 

While YouTube is often seen as a video-sharing website, there are also community aspects of the platform that make it a great alternative for a social media platform. You can upload video podcasts to your channel and then, use the community features to engage with your audience.

 

There is even a community tab that you can use to take polls and more.

 

However, YouTube is going to be a major time investment. Using the platform to attract new audiences will require regular content, both standard videos and shorts. In addition, you will need to assess new keywords and hashtags to help you grow your audience.

 

Other Platforms

 

These are the major platforms, but there are lots of other platforms that might be more relevant to your brand. There are, for instance, some very niche social media sites that cater to unique hobbies and interests. This might be a better investment of your time if most of the audience on there is your target audience.

 

And there can be local social media channels as well.

 

However, there are also some other channels like Threads, Reddit, Snapchat, and WhatsApp that might be of benefit.

 

Which Should You Use?

 

There are so many social media platforms, with new platforms emerging all the time that it can be difficult to choose which ones to use. When deciding, consider whether your audience is present on the platform. For platforms like Facebook, then it is highly likely as there are more users on the platform than anywhere else. However, platforms like SnapChat have a more niche audience set.

 

Therefore, select those platforms that have the audience, in terms of target audience and numbers.

 

Look at the potential for engagement growth on the platform. All platforms have varying levels of engagement. TikTok has a fairly high engagement rate. Whereas platforms like WhatsApp can have relatively low engagement rates.

 

FAQs

 

Which social media platform is most used by podcasts?

 

Most podcasts are on YouTube, Facebook, Instagram and TikTok. However numerous platforms might make it easier for you to find the audience.

 

Should you advertise your social media profiles?

 

There are several ways you can advertise your social media profiles: in podcast episode notes, during the podcast episode, and using paid ads to get more people to your profile.

 

How long should you spend on social media per day?

 

Depending on your level of commitment, you should be spending between 30 and 90 minutes a day on social media to help promote your podcast. However, you can use tools such as automation to help you manage this time more effectively, especially when using multiple platforms.

 

Final Word: What is the Best Social Media for Podcasts

 

Numerous social media platforms are perfect for podcast hosts. Having a mixture of platforms in your strategic marketing strategy can help you reach a wider audience, help with ranking, and improve your reach. However, you have to make sure that you’re going to have the best social media profiles for your podcast audience. This might mean that you’re on different platforms than you would expect.

 

Produce Your Podcast is a full-service podcast production, editing, and marketing agency specializing in helping brands launch, grow, and monetize successful podcasts that impact their bottom line. With 30+ years of experience in broadcasting and business development brought to every project we work on, our team of experts is a reliable partner to help you achieve your goals with your show.

 

Click here to schedule a conversation with our team today and let’s bring your show to life!