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What Podcast Topics Do the Best?

If you’re in the early stages of planning your new podcast, you’ll want to choose high-quality podcast topics to help grow your business. And if you’re in the B2B industry, you’ll want a professional podcast to demonstrate your expertise within your industry. You’ll also want your show to attract listeners, grow subscribers, and increase your revenue.

First, consider your niche and get an idea of what you’d like to discuss on your podcast. Also, consider who your audience is going to be. Are you reaching business leaders? Other business owners? Up and coming entrepreneurs? Consider what you want to share and your message. Decide what your audience might like to hear about. Make sure your podcast topics enable listeners to identify you and your brand.

Listeners enjoy consistency, so try to organize your podcast topics. Perhaps you want to share industry secrets, perhaps for investing revenue. Decide how to present this topic. Will you be interviewing someone? Will you be chatting to a co-host with similar knowledge? Or perhaps your co-host will be interviewing you. Once you have your podcast topics, you can move on to planning the rest of your show.

So, how do you come up with great podcast ideas?

How To Come Up With Good Podcast Topics

Your topics need to reflect your brand. As a B2B company, ensure you pitch your podcast topics to business owners and leaders. Perhaps you want to empower women in business. Your tone and style should suit your audience. Research similar podcasts to get an idea of how to achieve this.

Your show needs to be unique, so decide how your show and the topics you choose will help you stand out from other podcasts in the same field as you. This is your niche, and you must be able to define this.

 

Select Topics Related to Your Company

Take some time to select the best podcast topics for your show. These topics should reflect your brand. A good start is to ask yourself what your customers want to know about. When they phone, what questions do they have?

Another great place is to look at wow moments. These are times when you’ve delighted a customer when they feel like you went out of your way for them. These moments can make great topics where you share what you’ve achieved. If you can get your client to be a guest on your show, this could make for a great episode.

Have a core list of topics to cover on your show. Come up with various podcast ideas; play around with them and see what inspires your listeners the most. You can also record statistics for your shows to see which topics perform better than others to help you decide which topics to talk about in the future.

Do I need to Plan Podcast Ideas?

It’s a good idea to invest time in planning your future podcast episodes to maintain a high-quality and professional show. Planning will enable you to invite guests to your show. To prep with your co-host and ensure the smooth running of each episode.

It’s a good idea to run your topics by your co-host if you have one on your show. They may have a unique perspective on your topics and also come up with some additional podcast ideas that you haven’t considered. Another idea is to ask colleagues and clients what they think you should talk about on your show. It’s a great way to get them listening to it as well!

Having an idea for your topics that reflect your brand in advance means you can also plan for your scripts, and artwork and create anticipation in advance. You can also advertise future topics and cross-promote episodes if you already know what you’re discussing.

One exciting aspect of planning your podcast topics is that you can plan a whole series of shows around one topic. This can increase brand loyalty and help establish your position as a leader in your B2B industry. If you’re unsure where to start for planning your podcast ideas, then consider working with a podcast production agency, like Produce Your Podcast.

Help With Your Podcast Topics

If you’re unsure of how to select suitable topics for your podcast episodes then you might want to work with a podcast production agency to get your show right. It’s important to produce a professional and inspiring podcast fright from the beginning.

When you work with Produce Your Podcast, at whatever level, you benefit from their expertise and experience. You’ll work through podcast ideas at the podcast discovery strategy sessions. This is where the team listens to your vision, research, and data to then creatively develop your show. This includes your structure and format, style, and tone. We’ll make recommendations for your show and help you come up with ideal topics and content for your show.

You can then be sure your podcast episodes are of the highest quality and will attract a large audience.

FAQs: What Podcast Topics Do the Best?

What are some good podcast topics?

The best podcast topic for your podcast will be an extension of your business and reflect your style.

What are the Most Popular Podcast Topics?

B2B podcast topics are really popular right now and will enable you to share your expertise and experience with listeners.

How to come up with the best Podcast Topics?

Research other podcasts in your niche to get an idea for good topics. Take a look at Apple Podcasts and Spotify to get an idea.

Final Word: What Podcast Topics Do the Best?

One of the most important aspects of starting a podcast is to select topics for your episodes. It’s a good idea when you start planning your show to sit down and decide in advance which B2B topics you want to discuss. If you’re not sure what would make good podcast ideas then consider hiring a podcast production agency, like Produce Your Podcast. You can then benefit from their wealth of experience and approach professional topics right from the start.

The team at Produce Your Podcast knows what works. You’ll need your topics to capture the imagination of your audience and inspire them. You also want your show to generate leads and revenue. The topics you approach should reflect your brand and be professional. Yet they can also be challenging as well! If you have a co-host, consider their expertise as well.

Produce Your Podcast is a premier podcast consulting, production & marketing agency. Our team of experts provides comprehensive, full-service quality solutions for B2B clients to incorporate podcasting into their overall marketing strategy. If you’re looking for a reliable partner to help launch or grow your business-branded podcast and boost your sales and marketing goals, we’re here to help.

Click here to schedule a conversation with our team today. Let’s work together to create a high-quality podcast that takes your business to new heights!