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How Building a Successful Podcast Brings Brand Success

Many people are looking to achieve a lot with their podcasts, one of those podcast goals might be to improve a brand’s recognition and success. The path to success in this way is simple but can be hard work. But here is how you can do it, and how it impacts your brand’s success.

 

How Does Building A Successful Podcast Bring Brand Success?

 

Podcasts are one of the most effective ways that you can build a brand. The use of audio, video, and core messages is more effective than other forms of messaging. For example, the podcast advert recall rate is approximately 73%, compared with television, which has a recall rate of about 32%.

 

Purchase intent is also much higher on products/services advertised on a podcast. There are several reasons for this. Television often increases purchase intent by about 7%, with digital content such as social media increasing purchase intent by about 5%. In contrast, the uplift for purchase intent with podcasts is about 14%.

 

Brand awareness has also significantly increased, with an 89% increase.

 

Therefore, podcasting can be a lucrative way to meet, convert, and retain customers for any business. And this can be good for any B2B business whether you’re selling a service or a product.

 

But how do you get there? Here are some tips to get your business podcast growing.

 

Be Consistent

 

Professionalism is one of the key elements to any success. Consistency is very important. So you need to set a time when you’re going to release new episodes and ensure that you’re going to be able to meet that deadline.

 

If you want to meet deadlines but are worried about your schedule, then the best thing to do is to work with a podcast production company, like Produce Your Podcast. They can take the strain off your schedule to ensure that editing, marketing, and publishing are completed to a schedule.

 

You should also look at how you’re going to run your show. What is the format, who are the guests, what topics are you covering, and other elements that will make it more consistent, so audience expectations are met every episode?

 

Improve Quality

 

There are numerous ways that you can improve the quality of your episodes. For instance, you might want to do a sound and equipment check. These can include testing whether you have strong internet speeds that allow for optimum uploading of your content.

 

Improved quality might require you to upgrade software, and hardware or change the location of your recording studio. Consider lighting, echoes, and other aspects that might affect how you come across. A simple check with a professional production company can help you ascertain what needs to be improved.

 

In addition, look at the supporting media that is with your podcasts. Are the thumbnails, the podcast notes, and the marketing materials the best for your podcast? Are they reaching the audience and using the correct tone?

 

There is a wide range of factors that can be improved upon to help you reach the audience and retain them.

 

Call-to-Action

 

Next, you need to think about how you’re going to help your audience move to the next step. You don’t just want them to listen to your episodes every week. You want to make sure you reach them in a way that moves them onto the next journey. You can do this with a good call-to-action.

 

There are many different versions of a call to action that you can use. But they all have some common elements that build momentum with customers:

 

  • They place ownership with the audience.
  • Add urgency to ensure quick action.
  • Tell the audience what they need to do.
  • Gives them value for taking action.

 

Yet you also want to make sure that you have something that is going to benefit you. You might not want to move someone straight onto a purchase. You might want to encourage them to follow you on social media or subscribe to a mailing list. You might want to offer them a gift (like a downloadable) to encourage more conversions.

 

Work With Other Podcasters

 

Want to build a successful podcast? Then you want to get with other successful podcasters. Being a guest or having other hosts on your podcast increases your social proof for you and encourages audiences from other podcasts to listen to your show too.

 

You don’t need to pay for being a guest on another podcast, and you shouldn’t pay other podcasters for being on your show. And it can add a variance to your show that helps you build a successful, interesting set of episodes.

 

As you have more guests, you will reach a wider audience as they will promote your show on their social channels. And because they’ve already built trust with their audience, it will attract a larger audience.

 

In addition, you know that you’re reaching the best audience because you should appear on podcasts with similar themes.

 

Improve Your Marketing

 

While podcasting is about marketing your brand, the show also needs to be marketed. However, it is easier to market a free offering, like a podcast, than it is to market a product. But check how you’re marketing your podcast and see if you can build a more effective marketing stream on social media email and more.

 

If you’re not very comfortable marketing, then perhaps you could utilize the services of a podcast production agency. Not only do they work with production, but they can offer marketing support which can include SEO to improve organic reach on search engines.

 

Or you might want to hire a freelancer who can help you on social media.

 

FAQs:

 

How do you measure success on a podcast?

 

There are many ways that you can measure success on a podcast. One is by the number of listeners you have. Another measure is how much business it brings in. Or it could be the amount of podcast sponsorship you bring into the show.

 

Do audiences make purchases based on podcast content?

 

Yes. Audiences are more receptive to purchasing an ad they’ve heard on a podcast than they are from other mediums. It can therefore be a useful way to promote new products/services on your podcast or as an ad on other podcasts.

 

How often should I publish podcast episodes?

 

The episode frequency should be considered carefully. You want to be frequent enough that your audience remembers you and comes back, but not too frequently that you’re overwhelmed.

 

Another consideration is time. Shorter podcasts, like 20 minutes, tend to be more frequent than longer podcasts.

 

Final Word: How Building a Successful Podcast Brings Brand Success

 

Building a successful podcast can be one of the first steps in bringing more success to your brand. It can help increase brand recognition, awareness, leads, and sales. To improve your success rate, concentrate on improving the production value of your podcast. Improve the equipment, studio, and more.

 

Once you’ve improved the quality of the episodes and marketed the podcast, you should start to see results. And it isn’t just sales on your main business that you might see results on. You might be able to attract more prosperous sponsorship contracts which can help to make significant revenues from your podcast episodes.

 

Produce Your Podcast is a full-service podcast production, editing, and marketing agency specializing in helping brands launch, grow, and monetize successful podcasts that impact their bottom line. With 30+ years of experience in broadcasting and business development brought to every project we work on, our team of experts is a reliable partner to help you achieve your goals with your show.

Click here to schedule a conversation with our team today and let’s bring your show to life!