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How Long Should Podcast Clips Be?

Podcast clips are a fundamental part of marketing your podcast. However, some people don’t utilize them in the best way. In this article, we look at podcast clips and how they can be incorporated into your marketing strategy for the most effective delivery and results.

 

What are Podcast Clips?

 

Podcast clips are sections of your podcast that can entice your audience to listen to the rest of the episode. Normally, they include a little part of the conversation that is often funny or thought-inspiring but doesn’t give away all the episode’s value.

 

These clips are taken from published episodes and are not created specifically for marketing purposes. They can be enhanced by a short intro/outro that might promote the episode or the show, much like you would see on television promoting the latest episode of the trending show.

 

Where can you Publish Podcast Clips?

 

There are many places where you can publish podcast clips. For instance, you might want to publish on your Facebook, Instagram, YouTube, or TikTok accounts. Publishing clips in numerous places allows you to build brand awareness and grow audience numbers.

 

However, there are some challenges. TikTok followers won’t want to see the same content that they can see on other channels.

 

However, there are also some advantages and opportunities. Keeping podcast clips below a certain length can mean you can publish them as YouTube shorts, which can help you build a stronger profile and get automatic views.

 

How Long Should Podcast Clips Be?

 

Podcast clips can vary in length. For example, you could have some clips that are just 30 seconds, but some people have clips that are approximately 2 minutes. So, it depends on the content and whether the clip will make sense.

 

It can also depend on the purpose. If you want to use YouTube shorts, then the content should be less than a minute. Those looking to publish on TikTok need to have content that is between 50 and 60 seconds long.

 

But that doesn’t mean you don’t create lots of clips for different platforms. And you can publish numerous podcast clips over a week or month. It can depend on how many episodes you create monthly or weekly. Those with a more regular publishing schedule might be able to create more, shorter podcast clips than those who publish only a few times a year.

 

FAQs

 

Can you create unique podcast clips from the podcast?

 

You can’t create podcast clips that aren’t in the podcast episodes or show, otherwise, you’re promoting something irrelevant to the podcast. However, you can create numerous clips that are unique to each platform.

 

Can you use the same podcast clips on all platforms?

 

Ideally, you should use different clips for each platform. This allows the audience to get unique insights into the episode.

 

Can you monetize podcast clips?

 

Yes, you could get a sponsor for your podcast clips, which are charged a nominal fee, but something that can cover the costs of creating the podcast clips.

 

Final Word: How Long Should Podcast Clips Be?

 

The length of podcast clips can vary, depending on the purpose, content, and platform. And you can make unique podcast clips for each platform. Above are some of the tips to help you set the right length for your podcast clips.

 

Produce Your Podcast is a full-service podcast production, editing, and marketing agency specializing in helping brands launch, grow, and monetize successful podcasts that impact their bottom line. With 30+ years of experience in broadcasting and business development brought to every project we work on, our team of experts is a reliable partner to help you achieve your goals with your show.

 

Click here to schedule a conversation with our team today and let’s bring your show to life!