Welcome to a special series we are hosting this month on our blog! “Inside the Audit” pulls back the curtain of our Podcast Power Audits, where we review the foundational elements of a podcast for searchability, discovery and optimization AND the marketing and business development strategy that surrounds the show.
(Want to hear more about the audit? Click here to learn more.)
One of the most powerful parts of any audit is the discoverability review.
When we first met with Profit First Nation, they were getting close to “relaunching” the show – not necessarily in terms of a brand new show, but returning to releasing content after about a one year hiatus and upleveling parts of the show, as well as announcing new offers for the listeners to convert into.
One of the biggest opportunities we found was the way the podcast was showing up in search – many of their episode titles were not search optimized, which created a big opportunity to expand their visibility and reach.
Action item taken: Optimize the titles of the entire back catalog of the podcast for discoverability and search.
Result:
Optimizing the episode titles led to an exciting result: 80% of the total monthly downloads occurred in the seven day window after optimization! To put this in perspective, 30% of her year-to-date total downloads, spanning from January to June, were achieved within this very same week.
What can YOU do with this information?
Ask yourself the following questions:
Am I utilizing the full character count of my show description, including search optimized keywords?
When I am uploading my episode titles, am I doing it based on SEO practices or am I coming up with the titles on my own?
Do I know how my podcast fares in search rankings and what other shows/results pop up when I review my show? Are those things aligned to help position me for more audience growth?
There are many more elements to the discoverability piece; the above questions are designed to help you clarify if you are optimizing your show or not.
If not, we recommend using this as a jumping off point to build out your growth strategy. After all, search is the second most popular way people find new podcasts – even more so than via social media!
Need a closer look at your own podcast? Wondering what else you need to do to take your show to the next level?
Here are three resources available to you:
- Grab a seat on our September 27 free session: “The Podcast Growth Formula: 3 Keys to UpLeveling Your Reach & Results.” – we are sharing the most common pitfalls we have found time and time again on our podcast audits and in our strategy work. Why us? After nearly 12,000 episodes produced, 100+ show launches and an average client lifespan of 3+ years, we’ve learned a thing or two about business development and podcasting. Click here to save your seat!
- Schedule a complimentary strategy call with our team. We’ll talk through your show goals and how you might start to align your podcast to those goals. Click here to schedule a call.
- Feeling like a podcast audit could boost your own show? Click here to get started on a professional podcast audit with our team and if you have any questions, send us a message.
Produce Your Podcast is a premiere podcasting consulting, production and marketing agency. Our team of experts provide comprehensive and high quality solutions for B2B and B2C clients to incorporate podcasting into their overall marketing strategy.
Looking for a team of experts to launch your business’ podcast? Schedule a time HERE to book a consultation with our production team.
