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What to Include in Your Podcast Planning

When starting a podcast, you will want to determine how it will fit within your brand and how to get started. A plan for your podcast should include production, your launch, and post-production details. If you don’t know where to start, consider hiring a podcast consulting agency. Here at Produce Your Podcast, we provide a full-service strategy to get your podcast off to a great start.

Podcast Planning to Get Started


To begin with, you will need to get all the basics in place for your podcast. Use the correct equipment, which includes a microphone and mic stand, headphones, a USB audio interface box and all the necessary cords to connect everything. Decide if your podcast will be just audio or have a video component. If you choose to record video, you also need a webcam and ring light. When you work with Produce Your Podcast you’ll receive everything you need as our team will source and ship the equipment directly to you


You will need to produce your introduction, arrange licensed music beds and source voice over artists. Our sound engineers will also check your equipment setup. You will also receive information on how to market your podcast. As well as planning the technical aspects of producing a podcast, decide what you want to get from your show. Are you looking to generate leads for your business – are they local or nationwide? Do you want to generate revenue from advertising?


You can then begin to plan your episodes. When you plan the basics for your first episode, you can then write your content plan for your episodes. Decide on a guest and plan who is going to speak and when. Provide your guests with the questions you wish to ask in advance to enable them to prepare. Have statistics and references handy, along with your notes, so you can refer to them if you need to.

What Podcast Planning Will I Need to Do?


When you decide to work with Produce Your Podcast, we will do a lot of the work for you so you can focus on running your business. We will help with recording your podcast, editing it, and creating marketing materials to support your launch and text descriptions. We have a wealth of knowledge to help you make the most of your podcast.


Your episode releases need to be planned – for example, you will want to release a teaser trailer at a set time. Advertise your podcast on appropriate platforms to increase your reach. You can advertise on your website and mailing list as well. You might want to produce a blog to go with your episodes.

Can Podcast Planning Achieve Success?


Absolutely! With proper planning, you can achieve success with your podcast series. Check out the clients we work with over on the Our Work page. Here, you can see all the amazing podcast brands we work with. Take a look and see what you can achieve when you choose to work with Produce Your Podcast.


Booking a consultation with our expert podcast team can help you identify where you need the most support. And those that go alone can benefit from podcast planning sessions. Planning prevents mistakes or pauses in the content, which can lower the quality of the episodes.

FAQs: What to Include in Your Podcast Planning

How do I start planning a podcast?


Starting to plan a podcast begins with the topic, name, and those who will help you produce the podcast. Then create show notes and begin to promote the show.

What should you know when planning a podcast?


Planning takes time, but your show can also be flexible. During guest interviews you can go slightly off track to cover something interesting that has popped up.

How should I do podcast planning?


You can use numerous tools, apps, or pen and paper to plan your podcast. Just use the materials you’re most comfortable with.

Final Word: What to Include in Your Podcast Planning


Podcast planning is the key to success. Ensure you have the correct elements to create a

show people want to listen to. However, sometimes it can be helpful to get an expert hand in creating those podcast notes that you need to get the show to achieve your goals. Remember that you can contact numerous people to help you with podcast planning – many of the most successful shows have a team behind them.


Produce Your Podcast is a premier podcast consulting, production & marketing agency. Our team of experts provides comprehensive, full-service quality solutions for B2B and B2C clients to incorporate podcasting into their overall marketing strategy. If you’re looking for a reliable partner to help launch or grow your business-branded podcast and boost your sales and marketing goals, we’re here to help. 

Click here to schedule a conversation with our team today. Let’s work together to create a high-quality podcast that takes your business to new heights!