While your podcast is one of your platforms to reach audiences, your website is also an important part of the marketing mix. And when you don’t have other aspects of your brand, or you want your podcast to stand apart from other aspects of your...
For many podcast hosts, getting sponsors can be a goal they look forward to. Sponsors are a way to guarantee revenue from a podcast, helping to reduce the costs of running the podcast, or even making a profit from the activities. However, hosts tend to...
Getting your podcast to be successful can be a significant investment in your time and money. You need to choose what the goals are for your podcast and what you constitute as successful. However, generally speaking, to get your podcast to be a hit, you...
Instagram is one of the most visited social media platforms available today, and an essential part of Meta, the company that owns Facebook, Instagram, and WhatsApp. Using the platform to help you market your podcasting is almost essential. One of the best options for content...
You can’t just rely on releasing episodes and assuming that people will find and listen to your episodes. Instead, you must be active in your promotion of the podcast, ensuring that you reach out to audiences. However, numerous ad platforms are offering the best return....
TikTok is one of the fastest-growing social media platforms. With a high engagement and user rate, the platform shouldn’t be ignored by podcast hosts looking to market their shows. One of the best ways to market on the platform is to use clips from your...
The podcasting process can be an exciting and enthralling one. As such, some people who create and host a podcast can become so happy with the process that they’re looking at options to do more. There are several ways that this can be done, one...
When you’ve run a video or audio podcast show for a long time, you might feel that your show requires a refresh to remain popular with the audience and to keep your show up-to-date with the current trends. So what are the top tips to reinvigorate...
