Podcasting is one of the key ways that you’re going to get your brand noticed. However, publishing a show is not going to get your audience numbers unless you have some way to market your business. One option is to use social media, such as Instagram, X, Facebook, TikTok, etc. However, these platforms still require you to attract a core audience to market to.
Therefore, one of the best ways is to enhance your show’s SEO to help you achieve the audience numbers you want. There are numerous tactics that you must use to help build significant audience numbers. In this article, we look at some of the best ways to enhance your podcast SEO.
Podcast Notes into Blog Posts
Podcast notes are a great way to get content from video podcasts to the page where they can be easily crawled and indexed by search engines. What you want to do with this option is to ensure that you’re creating a relatively good-length blog post, with the appropriate keywords and other details that you need to ensure the best results.
Blog posts should be a short overview of what is discussed in the episode. You shouldn’t write the whole episode out, because you don’t want people just reading the blog post, where they don’t get any of the emotion or personalisation that they can get by listening. However, you should have at least two/three headings within the blog post that contain the keyword for the episode.
Place the podcast, in video format, about one-third down the page. If you publish on YouTube this can be very effective. At the same time, you need to have at least three internal links to other places on your website and at least one external link to your blog post.
Finally, you need to choose a couple of images that can be inserted into the blog post. Each of these images should have the core metadata that includes the post’s main target keyword.
To support the SEO of the podcast, you should be creating content around the episodes, especially if you publish less than 15 podcast blog posts per month.
Website Speed
Website speed is still one of the most effective ways that you can improve rankings for your website. What you need to do is to ensure that your website is loading fast. Ideally, you want your website to load in less than two seconds on a desktop and less than four seconds on mobile. Doing this has several benefits besides ranking on Google.
For one benefit, it improves the retention of the audience. For every second it takes to load on a desktop, you’re going to lose about 7% of your audience. Those websites that take four seconds or more to load can lose 25% of their audience.
In addition, faster loading time often results in higher revenues and loyalty from audiences.
There are numerous ways that you can improve website speed. Smaller businesses are often put onto shared servers which can limit speed. Those with bigger budgets are often on VPS servers. However, using cloud servers can vastly improve website speeds. Cloud hosting is more expensive, but not as significant as the value of your brand.
Another way to improve your speed is to ensure that you’re using the most up-to-date formats for images. For instance, WebP image formats can help you improve your website’s loading times and can also include much higher quality images.
You might also want to check with a website developer to ensure that you’re minifying HTML, CSS, and JavaScript.
But you’ve also got to be careful. When optimizing, some companies over-optimize the content and when the search engines attempt to crawl them they get a blank screen. While this does often mean fast loading times, it does restrict SEO possibilities.
Target The Right Keywords
There is still a lot to be said about targeting the right keywords. Often people focus on short keywords which are only one or two words. However, when it comes to the best keywords to use, then you want to use long-tail keywords which are between four and six words long.
These keywords tend to have lower competition because fewer brands try to focus on them, which can result in higher ranking.
The problem is that they also have less search volume. But if you’re producing enough content, then this isn’t a problem as you offset the problem.
And it is better to be in the top three of a keyword set that has 1000 searches a month, than on the third page of a keyword set that has 50,000 searches a month.
To help you identify the keywords, why not use tools like Google Keyword Planner, AnswerThePublic, Ahrefs, and Ubersuggest?
It is also important to remember that the keywords for your video podcast titles on YouTube or other streaming platforms are going to be different from those on Google and search engines.
Therefore, you might need to adjust the titles so they match the platform you’re trying to rank that piece of content on (podcast title for the streaming platform, blog title for Google).
Use a Proper Page Structure
Page structure on your website pages advertising your podcasts is critical. To do this you should have clear headings with one H1 header, a few H2 headers, and some more H3 headers. For some longer pieces, you might want to use some H4 headers, but this isn’t essential. A couple of headers of each level should include the keyword you’re attempting to target.
The text between each header should be no more than 300 words, and within each section should be a copy of the keyword.
Remember to always test your text against key metrics to ensure that Google and other search engines are going to like the text. You should reduce the use of passive sentences to less than 10%, have 30% of your sentences include transition words, and have a low Flesch reading ease level. Not all of these are possible all the time, but you should be able to aim to complete at least half of them.
Optimize for Voice Search
Another option is for you to optimize your content for voice search, which is something that isn’t always utilized by large brands. There is a difference in how content is optimized for voice search, in that the content includes natural, conversational tones that are more aligned to how someone would talk to their phone to find something.
To help you achieve this, use FAQs in the show notes and create answers that align with the voice search patterns.
FAQs
Is SEO vital for podcasts?
Search engines drive between 68% to 93% of all website traffic, making it one of the most important ways to build traffic to your podcast.
Can podcast production agencies help with SEO?
Podcast production agencies have the skills, knowledge, and experience to run SEO campaigns for your podcast.
How long do podcast SEO campaigns take to work?
SEO is a long-haul campaign, but it doesn’t ever end and you might have to face other barriers to success. SEO is about getting traffic to your site, you then need to convert it.
Final Word: Podcast SEO: How to Optimize Your Podcast for Discovery in 2025
Podcast SEO is a critical element for the success of any podcast show. In 2025 there are several things that you should do to ensure that your show can be discovered. Above are some top tips to get your show ranking across channels to help you improve traffic.
Produce Your Podcast is a full-service podcast production, editing, and marketing agency specializing in helping brands launch, grow, and monetize successful podcasts that impact their bottom line. With 30+ years of experience in both broadcasting and business development brought to every project we work on, our team of experts is a reliable partner to help you achieve your goals with your show.
Click here to schedule a conversation with our team today and let’s bring your show to life!
