Hosting one of the top podcasts in a particular industry is the dream of every podcast host. You might be a seasoned podcaster who loves podcasting or a business owner looking to increase your reach. Marketing your business through a podcast is one of the...
Podcasting is an effective driver of leads and sales for business. Research has consistently shown that ads during a podcast can improve purchase intent by 64%. By using the correct format, podcasters can see their sales double, like Mark Weldon has, but getting the first...
Audio marketing of your business is a growing skill often overlooked. While videos have grown significantly, and websites and blogs are still important for getting your brand seen, podcasts are a strong marketing avenue that shouldn’t be ignored. Below, we look at the 10 best B2B...
