Audio marketing of your business is a growing skill often overlooked. While videos have grown significantly, and websites and blogs are still important for getting your brand seen, podcasts are a strong marketing avenue that shouldn’t be ignored.
Below, we look at the 10 best B2B business podcasts and find out how you can get your podcast to that level.
What Makes for a Successful B2B Business Podcast?
On average, it takes customers fifteen interactions with a brand before they commit to a purchase. The more ways you have to reach customers, the better. You might have a blog and social media pages. You might also have sales teams, website SEO, and traditional advertising.
Video and podcasts add a way to share your knowledge and help customers and clients discover your brand. They are also a potentially lucrative advertising avenue. Research by ebiquity found that 60% of surveyed multinational advertising companies plan to increase advertising budgets in 2024, a significant increase from the 29% of respondents in 2023.
B2B business podcasts have the potential to be very popular, as business owners are likely to enjoy listening to a podcast while working. However, with over 2 million active podcasts, how do you get yours to be one of the best B2B podcasts?
Listenership alone doesn’t necessarily translate to visibility, leads, and sales for podcasts – especially for B2B-focused shows.
Here are our top tips to create a high-quality podcast.
Ensure Consistent Branding
Getting your branding for your B2B business podcast correct is essential. To begin with, it needs to be the same branding as the rest of your media products, such as your website and uniforms. If you are starting as a podcast brand, take your time to get your branding right so it fits the rest of your brand, is contemporary, and is also original.
Use your branding consistently throughout your marketing, website, and when interacting with customers or suppliers. You want listeners to be able to identify your podcast episodes to build anticipation and retain your followers.
Produce High-quality Content
To be one of the best B2B business podcasts you must produce high-quality content. It should be original, relevant, and well-researched with up-to-date statistics. Make sure you are well-read within your niche.
The topic doesn’t have to be new; you could be teaching other business owners a skill, like basic accounting, but you will still need to ensure you offer something different to help you stand out from the crowd. This is your USP or your unique selling point. What differentiates you from your competitors and makes your podcast stand out?
Showcase Your Credibility
Ensure you have the experience and knowledge to back your podcast and decide how to get that across to your audience. By putting your voice to a podcast, your customers will get to know you; this will build trust and confidence for your services or products.
Your podcast should also look credible, which can be achieved more easily by having your podcasts put together by a professional team. All your podcasts should have consistent branding. They should all have a signature voice, music and a tagline that listeners recognize and associate with your brand.
Leverage Your Guests
Some of the best podcasts aren’t just there to provide you with information from the hosts. They can be a source to listen to a variety of industry experts. Most podcasts have regular guests, including other industry leaders or experts, sharing case studies, insights, and more potential information to take you to the next level.
Guests on some podcasts might have their own shows, which you can learn about and then tune into. Or they might have blogs, YouTube channels, or other media that you can engage with to help you learn about some of the best practices available.
Actionable Conclusions
One thing that often sets one podcast above the others is that it doesn’t just have good information but provides actionable, educational content. It could be something as simple as sharing tips to enhance your customer service or setting your goals for marketing.
The above actions are a great way to review how helpful your podcast can be in growing your brand. If your listeners can take action based on what you are providing in your show, they will view you as a great teacher and source of information.
Which are the 10 Best B2B Business Podcasts?
Here are our picks for the 10 best B2B business podcasts that work with Produce Your Podcast, in no particular order. These podcasts are inspirational and successful, but there’s always room for more, so get in contact if you think your B2B podcast should be on this list.
Practice Talk
This podcast is one of the 10 best B2B business podcasts for those wanting to discover more about healthcare management. They explore the details of developing successful healthcare practices and cover all aspects. The episodes feature the voices of team members and staff so you can get a feel for what makes a successful healthcare practice from the ground up.
A wide range of healthcare roles have a voice on this informative podcast, including receptionists, lab technicians, and business administrators. These dedicated healthcare professionals speak openly about their experiences. Practice Talk is for the dedicated healthcare teams who want to know more about how to make their healthcare practice successful.
The Aid Market Podcast
The Aid Market Podcast is another of our 10 best B2B podcasts that work with Produce Your Podcast. This podcast connects international development and humanitarian organizations so listeners can learn about funding trends and get market insights. This comprehensive podcast is ideal for organizations seeking success in securing vital funding from USAID and other foreign aid donors.
Speakers on this podcast, which include foreign aid leaders with USAID and other large donors, share insights into business aspects such as proposal and grant funding best practices and the analysis of data sources, like the USAID business forecast and funding trends, among many other fascinating topics.
Damn Good Designer
The duo behind the Damn Good Designer share details of all the aspects of a full-service interior design firm. If you are working in the interior design industry, this is one of the 10 best B2B business podcasts you should really be listening to.
Cheryl & Liz share insights into running and building a business while encouraging listeners to tackle challenges by looking at them from another perspective. With her fearless attitude, Cheryl will inspire you to run your business your way. Guests are specialists from interior design fields, including landscapers, architects, designers, and creative professionals, to help you embrace the extraordinary.
Credit Union Conversations
Another of our ten best B2B business podcasts is the Credit Union Conversations podcast hosted by Mark Ritter, an experienced CEO. In this podcast, Mark discusses current trends and shares new insights into credit unions, small business management, and real estate investment. The podcast also reviews how to optimize lending operations and provide the best services to credit union members.
Mark Ritters covers his subjects in-depth in as little as 30 to 40 minutes, making them a perfect option for lunch breaks or your commute. This podcast has been running for nearly two years, so there are a lot of episodes to catch up on.
Profit First Nation
Another great B2B business podcast. Profit First Nation will help you increase your business profits through intelligent entrepreneurship. This podcast should be on your 10 best B2B business podcast list as it discusses such an imperative aspect of business to get right. This podcast is for the top 17% of entrepreneurs whose cash correlates with profits.
The hosts share with you the realities of owning a business, including the highs and lows of their experiences. With so much advice from professionals on accounting, legal matters, taxation, and how to grow your profits, other business owners will find plenty of helpful advice from listening to Profit First Nation.
The Golden Age of Orthodontics
This specialist podcast is one of the 10 best B2B business podcasts for those working in orthodontics. Orthodontics is a fast-paced and competitive industry that is frequently changing. This podcast will give you insight into how to make a success of your orthodontics business and how to present yourself as a leading authority to potential patients in your area.
Dr. Leon Klempner and Amy Epstein are experts who share industry insights, tips, and guidance to help your orthodontics practice thrive. Their podcasts also include inspiring guest interviews.
Telaid Tech Connect
This is one of the 10 best B2B podcasts for those looking to transform their business by following the latest consumer behavior and trends. This podcast discusses the latest innovative technologies you should apply to your business and how to do so.
Th Telaid Tech Connect podcast episodes each share insights into technology trends, market shifts, and changes in consumer behavior to keep you at the forefront of technological advancements affecting business today. Telaid Tech Connect is a great podcast to help you find new ways to achieve your business goals and objectives.
Life Sciences Leadership Podcast
The Life Sciences Leadership Podcast is one of the 10 best B2B business podcasts for those in the life sciences industry and simplifies this sometimes seemingly complicated niche. The host of this podcast, Axtria’s Jasmeet Sawhney, talks with life science leaders on various topics. These acclaimed leaders share insights in sales, marketing, data, and artificial intelligence.
The Life Sciences Leadership Podcast discusses commercialization, strategies, and trends within life sciences. You will enjoy the dynamic discussions between Jasmeet Sawhney and his guests every week and gain plenty of business inspiration. With regular podcasts going back over two years, there are plenty of back episodes to listen to.
The Believe in Better Project
This podcast shares the views of leading visionaries focusing on improving healthcare. This is one of the 10 best B2B business podcasts for those who want to explore how to make impactful positive changes to the healthcare industry. The Believe in Better Project covers inspiring personal stories, experiences, transformation, and joy. It’s an ideal listen for those who want to make a positive difference.
Experience Strategy
The Experience Strategy podcast shares insight into the customer experience. It’s one of the 10 best B2B business podcasts that shares what makes a great customer experience and strategies other organizations use to create better customer relationships. Customers are essential to business, so this is a B2B podcast to put on your list whether you own a small business or work for a vast organization.
Episodes explore examples of customer experience and the journey and strategies involved. The hosts, Dave Norton and Aransas Savas share experienced strategies to increase customer value and loyalty with actionable points. They’re joined by a special guest each week to help you learn from a collective experience that has helped to build highly successful customer-centric brands.
FAQs
What are the best business podcasts?
The best business podcasts are professionally produced, credible, and consistent.
How to start an LLC business podcast?
You can produce a podcast yourself, but you will need to do plenty of research to ensure your podcast sounds professional. A great way to get started is to seek professional advice.
What are the best podcasts to listen to for business?
We have 10 great B2B podcasts on this list that can give you insight into how to produce a great podcast for your business.
Final Word 10 Best B2B Business Podcasts
B2B business podcasts are great to listen to, whether you are a business owner or someone in management. With so many options available, it can be hard to determine the best. Above are 10 great podcasts that offer you a range of insights over various business topics.
Listening to some of these regularly, will provide new insights to help you build a better business and run your team more efficiently.
These podcasts are also great places to learn how to host and produce your chart-topping podcast. Listen to the podcasters, learn their styles, and emulate their success when you want to take the plunge and become a podcaster yourself.
Produce Your Podcast is a premier podcast consulting, production & marketing agency. Our team of experts provides comprehensive, full-service quality solutions for B2B clients to incorporate podcasting into their overall marketing strategy. If you’re looking for a reliable partner to help launch or grow your business-branded podcast and boost your sales and marketing goals, we’re here to help.
