Which Types of Businesses Will Benefit Most From Having a Podcast?
We often get questions from CEOs and entrepreneurs asking if a podcast will benefit their unique business in the areas of thought leadership, visibility, lead generation and sales growth.
The really good news is that all types of businesses can benefit from having a podcast, but what you need to know is that success isn’t dependent on just launching or having a show.
At Produce Your Podcast, we want you to focus on the long-term strategy and how your show will drive that strategy forward. If you are currently looking for a great agency to help you bring your show to life, make sure you ask questions about how that team will support the growth strategy in both the short and long term.
Read on for examples of different types of businesses that are utilizing podcasts. If you have a question about your specific business and how a podcast can support it, send us a message to discuss!
Locally-Focused Businesses
Whether you’re a solo entrepreneur, a coaching or consulting firm, an author, or even an attorney, podcasting offers unique advantages. By creating valuable audio content, you can position yourself as an expert in your field, reach a wider audience, and attract new customers.
One success story is that of Lesa Koski, the host of “Doing Divorce Different.” Through her podcast, she experienced a surge in business, necessitating the hiring of additional staff. Lesa is able to communicate with her target audience and provide them with valuable information directly benefiting them. She has also secured sponsors and is working on an online course that she can promote to her audience, too.
“My Podcast has helped my business gross tremendously… I can’t even take on all the business that I have.” – Lesa Koski, Doing Divorce Different
Nonprofit Organizations
Podcasting is not limited to businesses driven by profits; it is equally effective for nonprofit organizations. Consider the example of the YMCA of Metro Atlanta, which successfully utilized its podcast to raise awareness about its programs, memberships, and fundraising initiatives.
By leveraging the power of audio and video storytelling, the YMCA has not only connected with its community but also attracted new members and enhanced its funding prospects. A podcast enables nonprofits to communicate their mission, engage stakeholders, and build a strong support base. By adopting a strategic podcasting approach, nonprofits can drive both social impact and organizational growth.
Global Enterprises
Even for global businesses, podcasting holds immense potential. Take the case of Sectra, a $650M+ global tech company. Seeking to drive traffic to their booth at industry trade conferences, Sectra developed a highly specific podcast strategy.
By educating and informing their target audience in advance, they ensured that attendees were well-prepared and eager to connect. This strategic podcasting approach resulted in increased visibility, a surge in qualified leads, and ultimately, more sales. Global companies can harness the power of podcasting to establish thought leadership, expand their market reach, and achieve their business objectives.
Remember, it’s not just about having a podcast; it’s about developing a well-thought-out strategy tailored to your business goals.
At Produce Your Podcast, every new podcast we launch comes with a “blueprint,” where we build out the short and long term strategies for audience building, conversions, sponsorships (if applicable) and market positioning. For many of our clients, using the show as a client acquisition tool is a high priority, and we bring our 30+ years of business development expertise to ensure the client feels confident and competent around their growth plan. With ongoing support options also available, we are most passionate about the transformative powers a podcast can have on businesses!
Produce Your Podcast is a premier podcast consulting, production & marketing agency. Our team of experts provides comprehensive, full service high quality solutions for B2B and B2C clients to incorporate podcasting into their overall marketing strategy. If you’re looking for a reliable partner to help launch or grow your business branded podcast and boost your sales and marketing goals, we’re here to help.
Click here to schedule a conversation with our team today. Let’s work together to create a high quality podcast that takes your business to new heights!
