There are so many benefits of podcasting for businesses and as a future podcast host, you’ll be excited about getting started. Yet planning and recording your shows is only one part of the journey of becoming a successful podcast host who can attract listeners and generate revenue.
You’re likely to already have an established business and branding and yet be starting a completely new podcast show. You will need to create a branded podcast as the benefits of branded podcasts are numerous. A branded podcast gives your show an identity. It’s how you attract new listeners, retain your current listeners, and how you demonstrate your professionalism and expertise.
What Does Branding Include?
When we think about branding, the first aspect that comes to mind is your cover art. However, we also need to flesh out your show’s concept, your niche, how the show serves your audience, and what differentiates your podcast before we will dive into the show’s visual assets.
With cover art design, there are so many aspects to consider and it’s often one of the first things your potential listeners will see. The image, colors, and typography you select can significantly affect your future success.
Other aspects of podcast development also support your brand identity; this includes your podcast intro and outro, cover art, and introduction text. Although these can be changed, it’s not always easy to do, and you might lose brand recognition.
What are the 10 Benefits of Branded Podcasts?
There are so many benefits of branded podcasts. Here are ten ways your podcast can be
enhanced by having a strong brand for your show.
1. Podcast Streaming Platforms
You’ll want to get our podcast show on as many podcast streaming platforms as possible, including Spotify and Apple Podcasts. However, there are a lot of podcasters out there, so you need to be able to stand out from the crowd.
Having a memorable brand identity is one way to do this. As a podcast host, you might be the brand, and this can help you have great branding that is easily recognizable as you build your audience, retain fans, and delight your sponsors.
2. On Your Website
One of the benefits of branded podcasts is they can be used on your website. This can make website design an easy process. Most simple websites are fairly intuitive these days, and unless you’re looking for specialist features, you should be able to produce your own website.
You can find plenty of tips online to help you learn how to create a simple website.
Use your cover art, logo, and clips of your podcasts with your introduction on your website so potential listeners can see what they’ll get from investing their time to listen to your show. Keep your branding consistent, but go on to your website regularly to notify your web visitors of upcoming shows and to upload your shows to your website.
Remember to optimize your website text so you can be found easily on Google and other search engines. Use similar colors and fonts to your logo and other branding for consistency across your website.
3. For Guests On Your Show
Another one of the benefits of branded podcasts is that it’s much easier for your podcast guests to promote your show. If you have branded materials you can share that are professional and eye-catching, your podcast guests are much more likely to use them in their marketing.
You can get in contact with your guest, let them know how much you are looking forward to chatting with them on your show, and share some branded material that they can use on social media, on their website, etc. to share the news of the episode you’re featuring in. This enables your guests to advocate your show and effectively grow your podcast audience.
4. On Social Media
Social media is a great way to generate brand awareness. For B2B podcast hosts, you’ll likely find the most successful platform to be Linkedin, with Facebook also being a way to connect with potential listeners. You can build a loyal following of listeners through LinkedIn.
If you have a great logo, you can use this as your profile picture on social media and use it on any graphics you create to prevent them from being copied. You can also post short clips of episodes on your social media to generate interest and anticipation. If you have a YouTube channel logo, then include that in your videos. This all helps with building a brand identity.
5. Traditional Advertising
Another one of the benefits of branded podcasts is that you can easily turn them into traditional marketing materials. Many of the print companies that enable you to print business cards, postcards, and leaflets are very easy to use if you have a logo and some images you can use. You can select a template matching the colors and typography you use for your brand and create inspiring materials you can hand out to people you meet.
A great way to enhance the reach of traditional marketing methods is to write a personalized message on the card. Perhaps a note of encouragement, your number to call, or just a note of a particular aspect of your business they were interested in. Another idea is to write down a blog title you think they would be interested in. Try to encourage your prospects to keep in contact with you.
6. In Email Marketing
You can use the high-quality podcast content you receive from Produce Your Podcast and repurpose it again and again. Especially as newsletter content, which is a huge benefit of a podcast for a business.
Unlike social media, which won’t share your post with every one of your followers, when you send an email, you know that everyone will receive your message. You still have the potential that the recipient may not read your email or unsubscribe but they’ll receive your message so you can send your followers news of your latest release and when they can hear it.
A substantial mailing list can be a great pull for sponsorship and enhance your revenue stream. You can also place ads in your emails to help you generate sales.
7. Media Releases
If you can get yourself online in media, such as news sites or a magazine, you might not have long to respond to their questions or provide materials for the article. With various branded materials ready, this can be a great benefit of having a branded podcast. A press release or interview can help you get your name out and reach a wider audience.
You might be asked to produce a picture of yourself as the host and your co-host, if relevant.
If you can include your cover art image it will help people recognize your podcast as they search for you. If you include your web address on your marketing materials, you can get links to your website and see a significant increase in web traffic after the press release or interview.
8. Conferences
Meeting new people at conferences can be a fantastic way to increase your audience. It can be great to meet so many other like-minded business women who are all specialists and skilled in their niches, and you can talk to them about why they might find your podcast show enjoyable and informative.
If you can get a table at a conference or a business convention, you can use your branding to stand out. You can get a canopy with your branding on, or in your brand colors, or purchase a banner with your podcast cover art on it. The more you have with your cover art, branding, and taglines, the more you will stick in the minds of potential new listeners. You can bring your flyers, business cards, etc. to the event too.
If you can get to speak at the event, that would also be an amazing opportunity to get your podcast brand out there!
9. Sponsorship
Sponsorship is huge right now, and something all podcast hosts should be considering. One of the benefits of branded podcasts is the branding will mean that potential sponsors will take you more seriously. Clear branding for your podcast will make it much easier for you to pitch your podcast to suitable sponsors and for them to understand how they can benefit from sponsoring your show. They’ll be able to understand how they connect with your show.
Looking professional will let sponsors know you’ll be reliable, producing your podcast regularly and marketing it effectively. It’s a myth that you have to have a high number of followers to benefit from sponsorship; it’s more important that you connect with the right sponsors, and by working with Produce Your Podcast, you can achieve this.
If you’d like to discover more about sponsorship, we have lots of great information on this for you. Sponsorship is a great way to grow your podcast revenue and can be successful for anyone.
10. Building Word of Mouth
Word of mouth is still one of the most effective ways to reach new listeners. And, it’s not just a verbal mention of your podcast on the daily commute or at a meeting with colleagues.
You’ve got social shares, which often rely on images being shared as your audience shares news of your show. If you ensure your branding is on all your social media posts, then you will be more easily identified by potential new listeners.
This type of marketing is ideal because it doesn’t cost you anything. Most software that enables you to create images is free, and it’s very easy to include your branding on these images.
Try to encourage your social media fans to share your posts, as this will increase your visibility and help you grow a following on social media. And this is important for social proof and building trust. These tactics will make it more likely that you’ll be shared.
How To Come Up With Good Branding Ideas
You need to create strong branding for your podcast and ensure that each aspect of your podcast development truly reflects your concept for your show, your personality, and the style of your show. Your branding should also be unique. This will help you stand out from other shows within your niche. When you’re building your show concept, you must define what makes your show special – what do you want to get across to your listeners and share with them?
Having a niche for your show will help you define your show and deciding on your USP (unique selling point) will also help you develop a show concept. Your concept is integral to your show, and you must get this right from the beginning. When you work with Produce Your Podcast to develop your show, we start with our Discovery Sessions.
During these sessions, you find out what your aims for your show are, and we explore your options and research your niche. Look at podcast shows in your niche and others to find out what you do and don’t like. At Produce Your Podcast, we do extensive research to get your show perfect from the very beginning, and this will save you so much time.
Once you have an initial concept for your show, have the style mapped out, and have ideas for your episodes, you can start to build your show. The whole process is exciting and it’s fun to see your podcast show created. One essential aspect of creating your show is your branding, and you can tap into experts in branding when you work with a podcast production agency like Produce Your Podcast.
There are benefits of branded podcasts, so how do you come up with ideas for podcast branding? Here are some ideas for basic elements of building a brand identity for your podcast, including your text, colors, images, and audio clips, like your show intro and outro.
Selecting the Right Typography
Once you have chosen a name for your show, you can decide on the font you want to use for your cover art. How would you like your name to appear? This is especially important if your name is in your show title. You should also include a tagline to describe your show or your niche, this may be in the same or a different font to differentiate it from the name of your show.
Research other shows in your niche and others to see what font styles are on trend and what might suit your show. You’ll need to select a good typography that reflects your brand. Elegant fonts can look great for high-end businesses, but ensure it can be easily read. If you’re a modern and direct brand; then consider using a bold font.
Selecting an Image
One of the benefits of having a branded podcast is that it makes your show easily recognizable. This can be important if you are the brand for your show. You can select a modern artwork for your cover art, or you might want to consider a photo of you and any co-hosts. That can help you become instantly recognizable as people can identify your image on your website, social media, and when they meet you at networking events and conferences.
Your podcast listeners will enjoy seeing an image of the host on your cover art. This is especially true if you are audio only. And, if you are going to record a video component as well, then this will help with identity.
If you choose to use artwork instead for your cover art, ensure you use a graphic designer if you don’t have the skills yourself. You must get your cover art right from day one to avoid hiccups. The cover art of your show will be everywhere! It will be on all the podcast streaming platforms, your website, social media, video streaming platforms, etc.
When working with a podcast production agency like Produce Your Podcast, you’ll be guided through the design to concept processes to come up with an image for your cover art and marketing materials that truly reflect your brand, and is modern and eye-catching.
FAQs: 10 Benefits of Branded Podcasts
What are the Benefits of Branded Podcasts?
A branded podcast will help you build an identity. With a brand, your podcast listeners will find it easier to find your podcast and follow you. With a branded podcast, you can benefit from word-of-mouth marketing as well.
Can you Brand your Podcast for Free?
Yes, you can research and find out how to create a brand yourself but, if you have limited experience, you might prefer to work with an expert.
How Do You Find Ideas for Podcast Branding?
You can find plenty of ideas online. Look at the branding on other popular podcasts both in your niche and in different industries to get some ideas but ensure your branding is original.
Final Word: 10 Benefits of Branded Podcasts
You need to create an eye-catching and memorable brand for your podcast. There are so many benefits of branded podcasts. Promotion and increasing your reach are essential for success, and you need to be able to market your show. If you have identifiable branding, you’ll be able to attract the audience you’re seeking and can use your marketing activities to cross-promote each other. Branding can be instrumental in your audience being able to recognize your podcast so they continue to tap into and support you. It’s also helpful for referrals and word-of-mouth marketing.
A branded podcast can help you reach new listeners, retain existing ones, and demonstrate your expertise and reputation. If you’re unsure how to brand your podcast then consider hiring a podcast production agency, like Produce Your Podcast. Your branding, which includes your cover art, typography, and colors and extends to your voiceover, introductory text, etc. is one of the first aspects your listeners see and is the main way they identify your brand, so you must get your branding right from the beginning. It really can make all the difference to the success of your podcast show.
Produce Your Podcast is a full-service podcast production, editing, and marketing agency specializing in helping brands launch, grow, and monetize successful podcasts that impact their bottom line. With 30+ years of experience in both broadcasting and business development brought to every project we work on, our team of experts is a reliable partner to help you achieve your goals with your show.
Click here to schedule a conversation with our team today and let’s bring your show to life!
