One of the best ways to build a successful podcast is to get current audiences to recommend your show to their friends, family, and colleagues. In this article, we talk about how to get audiences to recommend a podcast – your podcast.
Why Word of Mouth is Still Important
One of the channels for the fastest growth is word-of-mouth marketing, which is when someone recommends a podcast to people they know. And it can happen in numerous ways, with social events and social media being two popular ways and word of mouth being high-value options.
Word of mouth can be very lucrative as potential listeners are introduced to your show through a trusted individual. Therefore, there is a higher chance that you can get more people to listen to your show.
Word of mouth is also an excellent way to get what is important to audiences out to other potential listeners. For instance, if people value the information you give them, they’ll share your podcast with their friends and family.
So, by getting your listeners to recommend your podcast, you can gain more.
How to Get People to Recommend Your Podcast
There are numerous ways that you can get people to recommend your podcast. Some of these are more proactive options, some are passive opportunities. But here are some of the best options for you to try regularly.
Ask Audiences
The first thing to do is to ask your audiences to recommend your podcast. You could do this as part of your goodbye or at the welcoming part of your podcast episodes. Using psychology, we know that adding a ‘because’ to this request will improve compliance, and it will help you spread your good advice.
Don’t be afraid to ask twice during the podcast, perhaps at the beginning and end. These are times when audiences will expect these.
Use Stickers or Posters
Sometimes, you can get stickers and posters out to top fans to display them and get people interested in knowing more about your show. It’s an interesting option, but it has a higher cost than some of the others on this list, and it only works if you have many fans who will post the stickers or posters. Therefore, this is best for larger shows with thousands of subscribers.
Social Media
Harness the power of social media and get your followers to share on your social media posts. Even just a few shares (and even engagements) can increase the reach of your podcast fan pages and help bring new listeners in. To help, you might want to use the ask technique mentioned before.
You might also want to try Facebook adverts, but the costs of doing this can spiral out of control if you don’t know how to budget or run a good advertising campaign.
Good Content
If you want people to share your podcast, give them a reason to. And one of those could be because of the advice and insights you share in your episodes.
By getting the best advice and news out there, you can inspire people’s conversations where they might reference your podcast as the source. Therefore, you will seem like a good knowledge center and attract new listeners to your show.
Being Consistent
Building trust with your podcast is vital to success. And that means you have to be consistent with your episodes. Everything from the format to the publishing schedule should be the same each time.
Small differences to enhance your show can be made, but these must be small and gradual to ensure that new ideas don’t alienate established listeners to your show.
FAQs: Recommend a podcast: How to get audiences to recommend shows
Why is it important to get people to recommend a podcast?
Your podcast’s success is based on the number of listeners to your episodes. By getting people to recommend your podcast, you can bring more listeners without having to do some of the marketing yourself.
Is word of mouth really a successful way to bring more people to a podcast?
Word-of-mouth campaigns are a great, cost-effective option that can be used alongside other campaigns to help you build a larger audience on your podcast.
Can I reward listeners by promoting your podcast?
If you have loyal fans, their reward is your continued success. Other types of rewards can be less fulfilling for you.
Final Word: Recommend a podcast: How to get audiences to recommend shows
To get people to recommend a podcast, your podcast, is one of the best ways to find new potential listeners to your show. Above are some of the quick ways that you can build a larger audience, which will help you monetize your website better.
Produce Your Podcast is a premier podcast consulting, production & marketing agency. Our team of experts provides comprehensive, full-service quality solutions for B2B clients to incorporate podcasting into their overall marketing strategy. If you’re looking for a reliable partner to help launch or grow your business-branded podcast and boost your sales and marketing goals, we’re here to help.
Click here to schedule a conversation with our team today. Let’s work together to create a high-quality podcast that takes your business to new heights!
