Podcasting is an ideal marketing platform to drive B2B growth for business. There are numerous ways to monetize your podcast as a B2B organization. Adverts during podcasts have consistently shown to improve purchasing power from listeners. You can also offer direct sales invitations or use a call-to-action to place the listener at the top of a sales funnel.
A popular podcast will offer the listener plenty of helpful advice and can become one of the best informational podcasts.
We look at how to ensure B2B growth for your podcast and set your podcast ahead of the crowd by getting the basics right, such as equipment, planning, and branding. These will need to remain consistent to build a loyal following. Regularly plan new and relevant content and guest speakers for B2B growth.
Here are four great tips for B2B growth for your podcast.
Utilize Calls-to-Action
Plan your call-to-action to get the most out of your B2B podcast. You can then align your call-to-action with your goals and milestones of each episode. To achieve a great informational podcast, you’ll want to make sure your call-to-action enables your listeners to gain further valuable information they can apply to their business. Possible actions could include:
- Increase of inbound inquiries – can be achieved by demonstrating expertise.
- Subscribe to your mailing list – include an element of FOMO.
- Download a free resource – in exchange for an email address.
- Sign up to your social media – offer a sense of community to your listeners.
If you are using a call-to-action in your podcast, remember to use A/B testing. The slightest change can impact a call-to-action, including its timing to placement or even the phrases used. Track the effectiveness of your marketing campaigns and celebrate your milestones.
This can include podcast listeners, email subscriber numbers, and followers.
Prove Credibility
As well as sharing your expertise, you will need to source a variety of expert guests on your podcast to enhance your credibility. Reach out to other podcasters in your field and see if they would be willing to have you as a guest on their podcast and in return, be a guest on your podcast too.
You can offer to promote their podcast as thanks for featuring on your podcast. Plan the episode carefully to make the most of the opportunity. You should send the guest your questions in advance so they have time to prepare their responses.
Create Written Content
To achieve B2B growth for your podcast and remain relevant stay aligned with current trends. Podcast series in edutainment and mental health will continue to be popular with audiences. Live podcasting is also a growing trend.
Producing a blog to support each podcast episode can help you reach more listeners. Marketing your brand in as many places and ways maximizes your reach. Answer listeners’ questions to increase audience engagement with your podcast and blog.
Consistent Publication of New Episodes
Ensure you have the right equipment and techniques to produce polished podcasts, including the correct setup for recording, editing, post-production, and marketing. You will need to focus on quality control. You will need a regular introduction that listeners can instantly recognize when they begin to listen to each episode.
Ensure that the audio for advertisements is the same quality as the content for an enjoyable listening experience. When you work with Produce Your Podcast, you’ll receive the right equipment and all the advice and guidance you need to achieve B2B growth for your podcast.
FAQs
How much does it cost for B2B growth?
You will need to invest in the right equipment for successful B2B growth. Other costs might include branding and professional help to get your podcast to the best start.
What drives B2B growth?
Planning and research are essential for successful B2B growth.
What are the biggest challenges in B2B growth?
Getting yourself heard can be daunting for B2B podcasts. You can overcome this with great actionable content and credible guests.
Final Word: B2B Growth for Your Podcast
Achieving significant B2B growth for your podcast can be challenging. However, with the right equipment, strategy, and marketing, your podcast can become successful. Following the four actionable steps above will help you achieve your goals for your podcast.
Produce Your Podcast is a premier podcast consulting, production & marketing agency. Our team of experts provides comprehensive, full-service quality solutions for B2B clients to incorporate podcasting into their overall marketing strategy. If you’re looking for a reliable partner to help launch or grow your business-branded podcast and boost your sales and marketing goals, we’re here to help.
Click here to schedule a conversation with our team today. Let’s work together to create a high-quality podcast that takes your business to new heights!
