It’s the start of a new year, and you may be planning to launch a new podcast. There are several podcast platforms to publish your podcast on, but you’ll want to know how to start a podcast on Spotify. If you already have an established business, podcasts are a great way to get your brand heard. They can help your brand grow by enabling you to reach a wider audience.
When considering how to start a podcast on Spotify, there are a lot of aspects to consider before you even begin recording your first episode. There are several steps to getting your podcast underway. First, you need a show name to get your podcast noticed. It might be the same or different from your business name.
You will need to produce a high-quality podcast to attract and retain listeners. If you’re unsure how to start a podcast, consider working with a full podcast production company like Produce Your Podcast. We have over eight years of experience producing podcasts and can take you through every step to start a podcast on Spotify and beyond!
Here are ten great tips for how to start a podcast on Spotify:
Ten Tips for How to Start a Podcast on Spotify
When looking to start a podcast on Spotify, there’s a lot to think about before you even start recording! Here are some aspects for you to consider. If you find the process overwhelming and need direction to help you get your podcast exactly right, consider hiring a podcast production company, like us here at Produce Your Podcast.
1. Choose A Great Name
Select an original and catchy name for your new Spotify series. A name needs to be memorable to encourage listeners to return to listen to future episodes. Ensure the name you choose reflects your brand and identifies your niche. Do your research to ensure that the name you choose isn’t already a podcast or other business.
Then check that your name choice is available online, as a website domain if required, and that it’s not already a brand on social media. Don’t forget to check on video streaming platforms like YouTube and TikTok.
Also, check out your name choice with colleagues, friends, and families. Ask for an honest opinion, as your name will be with you for hopefully a long time! It’s difficult to change a brand name once you get going, and it can be costly, so you should invest significant time in this aspect of your podcast development.
2. Share Your Experiences
Podcasts are a wonderful way to share your experiences. Perhaps you have worked for many years in the health and fitness industry and wish to share your unique perspective. Podcasts are an ideal way to drive change and get people on board with new ideas and concepts.
Consider how to achieve your goals through your podcast episodes. What is the goal of your podcast? Write down what you want to achieve and how you plan to get there. Perhaps you have been through a life-changing experience, a divorce or relationship difficulties. You might have retrained as an expert in this field and learned so much. Is your goal to support others going through a similar journey or make it easier for them? You can then decide how you are going to achieve this.
3. Advertise Your Credentials
You are bound to have plenty of credentials in your field, including qualifications and experience, like so many years running your interior design business or working as a divorce attorney, for example. You might have earned further certification or won awards.
These all provide evidence of why your podcast is a great listen. When considering how to start a podcast on Spotify, write down a description of your credentials. This should feature on your show and episode descriptions. Also, mention these on your webpage and social media accounts advertising your podcast.
4. Plan Your Style
When looking into how to start a podcast, do your research. Take a look at other podcasts in both your industry and others. Consider what makes them successful. Take a look at the different styles of podcasts. Are you going to interview guests? Interviews are a great option if you have a substantial network and know many people who would be happy to be interviewed.
You might want to be the only person talking on your podcast, or you might have a partner you have a conversation with. When you work with Produce Your Podcast, we can advise on the structure of your podcast to suit your requirements and niche.
5. Use High-Quality Equipment
Use high-quality equipment when producing a podcast. If you’re considering how to start a podcast on Spotify, you must use the right equipment. When you work with Produce Your Podcast, we supply your equipment, and our sound engineers will check the sound quality before recording. This way, you can be sure to produce high-quality podcast episodes.
6. Plan Your Introduction
Your introduction should include music, a voice-over artist, and a message. This is something you’ll want to work on, and similarly to your brand name, it’s the first thing your listeners will hear each time they tune in. Your introduction can advertise your podcast, so it has to be right in the first place. When you work with a full podcast production agency, you will receive guidance to get your introductions sounding professional and appealing.
7. Eye-Catching Cover Art
There’s a lot of competition for podcasts, so you want to have eye-catching cover art to attract new listeners to your podcast. Ensure you get your USP (unique selling point) across on your cover, which is your unique take on your industry or niche. If your podcast is modern, funny, or professional, reflect this in your cover art.
If you don’t have experience in graphic design, you should work with a graphic designer or a podcast production agency because your cover art must make the right first impression. If you’re looking for a full service, Produce You Podcast can support all aspects of your podcast, including graphics.
8. An Actionable Takeaway
All your episodes should have an actionable takeaway. This is something that your listeners can take from your episode and apply to either their lifestyle or their business. When listeners can apply what they have learned from your episodes into their lives, you provide them with a great reason to come back and listen to your next episode.
The best way to ensure that you achieve this is through planning; ensure your title, content, and actionable point connect up and that your content makes sense. Make it clear at the end what you’d like your listeners to take home from your episode.
9. Planning
Consider the direction you want your podcast to go in the future. Have a general plan for your podcast episodes so you know what’s coming up and can then plan your show notes. If you’re looking at how to start a podcast on Spotify, you’ll soon realise how much there is to do. When you work with Produce Your Podcast, you receive a form to fill in for your show notes. This form will guide you through the planning process for each episode.
10. Advertise Your Podcast
There are many ways to leverage your podcast, and the more advertising platforms you’re on the better. When you look into how to start a podcast on Spotify, you’ll see that you can pay for advertising on Spotify, and this might be something you wish to look into.
If you have an established website, you can advertise your podcast on its own page. Or if your podcast is your new brand, you can set up a website to reach a wider audience. Ensure you apply SEO (search engine optimization) to your website content.
Spread the news of your new podcast on your social media; this may or may not be on a separate page. You’ll want to be on as many social media platforms as possible but ensure they’re suitable for your industry. For example, LinkedIn is ideal for business brands, and Instagram is a great choice for interior design companies.
FAQs: How to Start a Podcast on Spotify
How to Start a Podcast on Spotify
There’s a lot to do when planning a podcast series on Spotify. If you need help, consider hiring a podcast production company to support all aspects of podcast management.
How to Start a Podcast on Spotify for free
You can publish your podcast for free on Spotify, but there are paid advertising features.
How to start a podcast channel on Spotify
You’ll need to plan your podcast, come up with a name, and a style, and decide how you will go from podcast novice to podcast professional!
Final Word: How to Start a Podcast on Spotify
When you’re researching how to start a podcast on Spotify, you’ll likely have lots of questions. It can be challenging to produce a high-quality professional-sounding podcast when you’re just starting out. You might want to consider working with a full-production podcast company, like Produce Your Podcast. Our team of specialists can help you completely produce your podcast. When you work with Produce Your Podcast, you’ll benefit from the wealth of experience at launching podcasts for over eight years.
Produce Your Podcast is a premier podcast consulting, production & marketing agency. Our team of experts provides comprehensive, full-service quality solutions for B2B clients to incorporate podcasting into their overall marketing strategy. If you’re looking for a reliable partner to help launch or grow your business-branded podcast and boost your sales and marketing goals, we’re here to help.
Click here to schedule a conversation with our team today. Let’s work together to create a high-quality podcast that takes your business to new heights!
