A podcast is an ideal way for you to share your business skills and acumen. When combined with the right strategy and aligned with other business activities, your podcast can help you reach new heights. Your podcast is an ideal way for your business to connect with a greater audience and it can also generate income in its own right. You can also combine your podcast with various other marketing activities for cross-promotion.
One of the aspects of a successful podcast is to adhere to a schedule so each podcast episode is released on time, as promised, and all of your steps for success are in place. If you don’t have a schedule, you might publish your podcast episode on time but forget to generate anticipation for the release. You might forget to upload show notes with your episode. You might also find that your podcast episodes become late for release. Your listeners will expect a regular podcast, so this can harm your listener numbers.
So, what should you include in a podcast planner?
Creating a Podcast Schedule or Podcast Planner
First of all, consider the goal of your podcast. Perhaps you offer B2B services, and you want to reach local businesses. Keep this in mind, because you will have a different strategy than a podcast that wants to tap into a global market.
When making a podcast planner, you should also be mindful of your business style and branding to ensure all your activities align. For example, don’t put on your planner to put a notification out on a platform that your audience doesn’t use. You need to make sure your podcast planner matches your brand and niche.
Include the equipment required for each recording session so you’re organized. Include a checkbox to tick when you have carried out soundchecks. Having the right equipment and soundchecks means you have a professional-sounding podcast. If you’re unsure how to achieve this, then contact the experts at Produce Your Podcast to find out what you need to do.
Produce notes in advance that list who is talking when, an outline of the episode, questions for guests, and a call-to-action. Include details about sponsors or products you are sharing. Also, list resources you want to share with your listeners and make sure you have those details to hand.
Include a checklist for editing once you have recorded your episode, including your intro voice-over and music. Then, for post-production, you should include a checklist for producing show notes. On your podcast planner, you should list where you will advertise your latest episodes, including newsletters, your website, and social media.
You should schedule your trailer release to attract both new and old listeners. You can also release a ‘sizzle reel’ to share both previous content and the current episode. Ensure your call-to-action leads to a clear sales funnel and identify what needs to happen.
How Does a Podcast Production Agency Help?
A podcast production agency, like Produce Your Podcast, can be a huge asset when producing a podcast. The team has a wealth of experience, and by working with the team, you’ll have access to all their schedule materials to keep you on track. We can advise on all aspects of podcast development and growth from selecting a range of inspiring topics to keep your listeners engaged to choosing an actionable take-home point for each podcast.
FAQs: How to Create a Podcast Schedule
What is a Podcast Planner?
A podcast planner acts as a checkbox so each podcast episode you produce and publish runs smoothly.
How To Create a Podcast Planner
You can create a podcast planner yourself but don’t leave anything out!
Final Word: How to Create a Podcast Schedule
When you’re busy running your business and producing your podcast, it seems as though there’s so much to do! Your listeners expect a high-quality, professional, and regular podcast, so having a podcast schedule or podcast planner is essential. If you’re not sure you’ve covered everything to achieve success with your podcast, whatever your goals are, consider hiring a podcast production agency like Produce Your Podcast.
Produce Your Podcast is a premier podcast consulting, production & marketing agency. Our team of experts provides comprehensive, full-service quality solutions for B2B clients to incorporate podcasting into their overall marketing strategy. If you’re looking for a reliable partner to help launch or grow your business-branded podcast and boost your sales and marketing goals, we’re here to help.
Click here to schedule a conversation with our team today. Let’s work together to create a high-quality podcast that takes your business to new heights!
