If you’ve recently decided to start a podcast, you need a podcast production checklist to ensure a successful podcast launch. If your podcast is about your current business, you might already have a captive audience of customers or clients interested in hearing your tips or behind-the-scenes stories. A podcast is a great way to expand the reach of your business and find potential new clients.
Another reason you should start a podcast is that it enables you to share your expertise and demonstrate that you’re a leader in your industry. You should also select a niche for your podcast and decide how you will stand out from the competition. When starting your podcast as your new business, research other similar podcasts and consider what you can do to make your podcast special.
Produce Your Podcast is a premium podcast production agency with a tried and tested podcast launch service to help you produce a professional and high-quality podcast right from the beginning. When you work with Produce Your Podcast, you benefit from their podcast production checklist. Here’s what we’ll work through with you.
When Do I Use a Podcast Production Checklist?
Use a podcast production checklist from the very beginning of your journey. If you use our podcast launch service, you can tap into our expert podcast production checklist from the start. At Produce Your Podcast, the first stage of podcast production is the Podcast
Discovery Sessions.
Here are twelve steps that should be on your podcast production checklist. Our steps are more detailed, but these basic steps will help you get started.
Explore your vision
Write down your vision for your show, your niche, and your expertise. Include your potential audience – who do you wish to reach? Perhaps you want to attract a local audience or reach a worldwide audience.
Explore the Future of Your Show.
What’s the scope of your show? How do you see it expanding in the future? How will it grow? These are all good questions to consider. You should also be able to commit to your show. If you haven’t got the time to do all the work yourself, we can help. Book a call to find out how we can help you depending on your budget and your requirements.
Market Research
You should carefully research your podcast options. Ensure your name is original and that your podcast is unique. Look at what other shows in your niche are doing and see what you like and don’t like about them. You should also do this for a few shows that aren’t in your niche.
Creative Steps
You can then start to put together your show, including the hosts, guests, topics, tone, style, etc. You might want to break this down into a smaller checklist. You can look at other shows to see what to include at this stage.
Accompanying Graphics
You’ll need to produce cover art for your show. If you don’t have graphic design experience, consider consulting a graphic designer. It can be hard to rebrand once you have designed a show, so you should ensure the graphics you select are high-quality and reflect your show accurately. Your artwork should be original, look professional, and reflect your brand.
Audio Branding
Professional-sounding podcasts have an intro and outro recorded by a professional voice-over artist. This can be easily arranged when you work with Produce Your Podcast. Also, arrange some intro music that is instantly recognizable as your show. You will need to look into licensing when selecting music to use.
Create your shows
You now need to produce a script for your show. This creative process can be a challenge to start and that’s where the experts at Produce Your Podcast can help. We also provide a questionnaire to produce your show details from. You might want to invite guests to speak on your shows.
Arrange Recording Equipment
Securing high-quality recording equipment should be on any podcast production checklist. You’ll need to research and select the best sound equipment so you can produce shows that are great to listen to. You will need to include sound checks on your podcast production checklist.
Editing and Show Notes
Once you’ve recorded your show and edited it you can use the transcription to create your show notes. Your show notes should be SEO (search engine optimized) written so your shows can be more easily found online.
Plan your launch Marketing
Produce teaser trailers, social media posts and reach out to your mailing list, and create anticipation for the release of your pilot show. You need to ensure you always release a show when you say you will.
You will need to advertise your podcast effectively to grow it effectively and either monetize your podcast or increase customers or clients for your business. You can take a look at sponsorship. You should also decide how you’ll market your podcast on social media.
Listening Platforms & Podcast Directories
On your podcast production checklist you should include a list of all the listening platforms and podcast directories you want to load your shows onto. Examples are Apple Podcast, Spotify, Amazon, etc.
This is not a full podcast production checklist because there is so much to include within each section but it’s a good starting point to get you thinking about your first podcast episodes.
Decide on Video
You might want to produce a video podcast that can work well on YouTube and other video streaming platforms. It adds an element to your podcast.
FAQs: Here Is Your Podcast Production Checklist
Why Do I Need a Podcast Production Checklist?
A podcast production checklist will help keep you on track when you launch a new show.
What Should Be On a Podcast Launch Checklist?
You’ll need to research and plan your show, arrange high-quality recording equipment, and plan the marketing of your new show among other aspects.
What do I Need for a Successful Podcast Production Checklist?
A successful podcast production checklist needs to be thorough. Consider reaching out to a podcast production agency if you’re not sure where to start.
Final Word: Here Is Your Podcast Production Checklist
A podcast production checklist should include everything you need to do to get your podcast off to a strong start and reach new heights. A podcast production checklist will help you be successful as you work through the process. You should start by exploring your vision for your podcast and research others within your niche.
Decide how to inspire your listeners, how to help them, and what direction you see future shows going in. Include practicalities such as sourcing high-quality sound equipment and which podcast platforms to post on. Plan your show launch and create anticipation with a timely marketing campaign.
If you’re unsure where to start, consider hiring a podcast production agency, like Produce Your Podcast, who can help you work through your podcast launch. This way, you benefit from a wealth of experience and knowledge from a dedicated team of experts.
Produce Your Podcast is a premier podcast consulting, production & marketing agency. Our team of experts provides comprehensive, full-service quality solutions for B2B clients to incorporate podcasting into their overall marketing strategy. If you’re looking for a reliable partner to help launch or grow your business-branded podcast and boost your sales and marketing goals, we’re here to help.
Click here to schedule a conversation with our team today. Let’s work together to create a high-quality podcast that takes your business to new heights!
