One of the most powerful parts of any audit is the discoverability review.
The most common mistakes we see that decrease a business owner’s podcast’s ability to grow and deliver results.
Business podcasting is huge. There are lots of times when listeners tune into their favorite podcasts, whether they’re live podcasts or downloaded and listened to on a commute. However, because they
There are so many benefits of podcasting for businesses and as a future podcast host, you’ll be excited about getting started. Yet planning and recording your shows is only one part of the journ
For businesses in the finance sector, getting your brand seen is imperative, and there are many ways to market your brand. In this article, we share the 10 Best Finance Podcasts that work with us here
TL;DR: Influencer Outreach for Podcasts Influencer outreach is the process of connecting with creators, experts, and leaders in your niche to collaborate on podcast content. This often involves inviting them as guests, co-creating content, or partnering on cross-promotion. When approached strategically, influencer outreach helps podcasts reach new...
Podcasting is not a solo sport. If you want to grow authority, expand reach, attract better guests, or unlock monetization opportunities, you need more than good content. You need strong podcast networking strategies. The difference between podcasts that plateau and podcasts that scale is rarely talent. It’s...
TL;DR Small business podcasts are a time-efficient way for founders to improve skills across marketing, operations, finance, and leadership. The best shows offer practical strategy and real-world insights, with top picks including Small Business Big Marketing, The $100 MBA Show, and How I Built This. ...
Affiliate marketing works for podcasts that understand their audience, distribute content beyond audio, and recommend tools they actually use. It’s not about squeezing links into episodes. It's about building trust, creating evergreen content, and treating your podcast like a media property, not a hobby. Why Affiliate...
Podcast ROI: Maximizing the ROI of Branded Podcasts in Marketing Podcast ROI measures the business value generated relative to the cost of producing and distributing a podcast ROI is often indirect and cumulative, particularly for branded shows Downloads alone are not a sufficient performance indicator The...
How to Create the Best Podcast Mic Setup for Your Recording Space (2025 Guide) A strong podcast mic setup is the foundation of high-quality audio. USB mics are ideal for beginners, while XLR mics deliver professional-grade sound. Accessories like boom arms, pop filters, and acoustic treatment...
How Much Does It Cost to Start a Podcast? According to the Experts Starting a podcast can cost anywhere from $0 to $15,000+, depending on your setup, production needs, and whether you DIY or hire professionals. Bare-bones setup: $0–$300 Quality beginner setup: $500–$1,000 Professional podcast launch: $2,000–$15,000+ Major expenses include: ...
How to Write a Podcast Script That Flows & Keeps Listeners Engaged A well-written podcast script keeps your show natural, engaging, and easy to follow. Here’s the formula: Start with a clear outline (intro, main content, outro). Use bullet points, not word-for-word reading. Add transitions and...
