Hosting one of the top podcasts in a particular industry is the dream of every podcast host. You might be a seasoned podcaster who loves podcasting or a business owner looking to increase your reach. Marketing your business through a podcast is one of the...
Podcasting is an ideal marketing platform to drive B2B growth for business. There are numerous ways to monetize your podcast as a B2B organization. Adverts during podcasts have consistently shown to improve purchasing power from listeners. You can also offer direct sales invitations or use...
If you’ve been away from your podcast for a while but want to return to podcasting, you might be thinking of a comeback podcast. Doing this can be challenging, and you might have some reservations. This is not uncommon. One study found that 60% of podcasters...
Podcasting is an effective driver of leads and sales for business. Research has consistently shown that ads during a podcast can improve purchase intent by 64%. By using the correct format, podcasters can see their sales double, like Mark Weldon has, but getting the first...
Audio marketing of your business is a growing skill often overlooked. While videos have grown significantly, and websites and blogs are still important for getting your brand seen, podcasts are a strong marketing avenue that shouldn’t be ignored. Below, we look at the 10 best B2B...
We are seeing an increase in businesses who haven’t historically operated in the online space launch their own shows, too....
Podcasts are one of the most powerful tools to drive business development ...
Let’s get this out of the way before we dive in: podcasting started as an audio-only medium, and many of the top podcasts today are still audio only. ...
